This Chennai brand makes bespoke T-shirts, and also personalises them with prints and embroidery

Gaurav Goenka’s marque Hungover is not the effect of an thought that popped up connected a enactment night. “We conscionable wanted a quirky sanction that radical remember,” helium laughs, adding, “Technically, a cloth is hung implicit you, right? That’s however the sanction came about.”

The marque that makes bespoke T-shirts for men online, has present ventured into a enactment for women. “A batch of men accidental that the women successful their lives instrumentality these T-shirts and don’t instrumentality them,” helium laughs. Shreya Goenka, who is joined to Gaurav, handles the women’s line, particularly the ideation of patterns and looks. “We person circular necks, polos, and V-necks with sleeves that tin beryllium thing from fractional and headdress sleeves to sleeveless with ruffles,” says Shreya.

While the brand’s forte is to springiness the wearer a customised tee that fits perfectly, they besides specialise successful embroidery, prints, graphic prints, emboss printing and manus coating arsenic well. The scope of embroidery — button, sequin, tuft, crystal, manus embroidery, load stitch, and zardozi — is arsenic divers arsenic the customisation requests from clients. From clients and their pets faces successful crystal and aureate zardozi motifs, to colourful symbols and initials that specify one’s personality, Shreya says determination is nary limitation, and they bash it all. “We tin besides crook T-shirts to shirts,” she smiles.

“With this line, you tin beryllium your ain designer,” says Gaurav. With Hungover’s customised T-shirts, the purpose is to beryllium that these are not conscionable constricted to casual spaces. It tin beryllium worn for brunch, semi-formal events, and adjacent cocktail dinners. “You tin benignant it successful antithetic ways. We besides connection personalised benignant guidance,” says Shreya, adding, “From classical stitches to modern trends, our expertise — done years of acquisition successful the garment manufacture — is to guarantee premium fabric, acceptable and embellishment.”

Additionally, Hungover has besides introduced a enactment of sweatshirts. “For this, 1 tin make their ain colour and the colour past becomes their trademark and is not utilized for immoderate different sweatshirt,” explains Gaurav.

The requests scope from the originative to the bizarre. “A woman sent america a acquisition container with a circumstantial plan connected it. She wanted her sweatshirt to beryllium successful the colour of that design; and we did it,” helium says. Another client, who got a customized golden Ferrari made for him, wanted a polo T-shirt successful the aforesaid colour. The T-shirt — made by Hungover — present hangs framed successful the gentleman’s store with the Ferrari.

The marque started astir a decennary agone erstwhile the integer retail roar took implicit India. “We brought successful a civilization of graphic tees to the country. I export garments to planetary manner brands. I thought, if those brands are making wealth with my designs past wherefore can’t we marque wealth successful India,” helium says. For the archetypal 2 years since its launch, Hungover was thriving. Gaurav’s export concern was booming excessively truthful helium did not get to ore overmuch connected the retail limb of the business. Then COVID-19 reared its disfigured head. “We past planned to relaunch the marque with bespoke T-shirts,” helium says.

Gaurav and his squad began moving from their respective homes. They started with creating T-shirts for friends and family. Measurements were sent via WhatsApp and erstwhile the T-shirts were dispatched and the feedback was positive, Gaurav launched formally successful 2022.

The archetypal six months were tough, helium admits. “We changed the connection from customisation to bespoke and past to made-to-fit,” helium says, adding, “Clients are asked for their height, existent size of garment they wear, etc. Then they are asked to take plan and colour.”

Within 48 hours of that a escaped fitting illustration T-shirt is sent to the client. They tin past effort the illustration and either take to nonstop pictures oregon update the measurement card. After that the last garment is sent. The full process instrumentality astir 14 days.

The garments, Gaurav says, are made successful his greenish plants successful Tiruppur and Sri City. He takes pridefulness successful the premium worldly helium uses — “highest people cotton”. He adds, “I don’t telephone this a T-shirt brand. It’s an acquisition that we are selling; bringing the proceedings country to your house.”

Prices commencement astatine ₹1,500. For details, telephone 9176016000 oregon log onto hungover.in