2 months ago
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In a large thrust to sensitise the nationalist against the increasing menace of discarded pollution, the Kerala Solid Waste Management Project (KSWMP) has launched the ‘Clean Kerala Anthem’. Minister for Education V. Sivankutty officially released the anthem and video astatine a ceremonial held astatine the Nishagandhi Auditorium present connected Saturday (February 28, 2026).
The ‘Clean Kerala Anthem’ is envisioned arsenic a philharmonic catalyst to usher successful a caller civilization of cleanliness crossed the State.
Designed to resonate with each property groups, peculiarly the youth, the video blends high-energy creation sequences with a modern hip-hop and rap rhythm. The anthem revolves astir the almighty and evocative slogan: “My Waste, My Responsibility; My Kerala, My Pride.”
The opus aims to bring astir a behavioural displacement by highlighting that dumping discarded successful nationalist spaces is simply a substance of societal shame. Instead, it promotes a caller ‘trend’ for the modern Keralites:systematic segregation of integrative and integrated discarded astatine the source, followed by its punctual transportation to the Haritha Karma Sena (Green Task Force).
The motorboat comes astatine a important juncture arsenic KSWMP scales up its efforts to found state-of-the-art discarded attraction plants and modern processing systems crossed Kerala. The anthem serves arsenic a reminder that portion the authorities provides the infrastructure, the eventual occurrence of these projects depends connected the progressive information of citizens done due discarded segregation astatine home, said officials.
The opus for KSWMP was created by Bworld Corporate Solutions. To guarantee maximum scope and nationalist engagement, the anthem volition beryllium promoted extensively done Instagram reels, YouTube shorts, and societal media creation challenges. The way is besides disposable for streaming connected large euphony platforms, including Spotify. Through this originative initiative, the KSWMP and the State authorities purpose to crook the imagination of a ‘Beautiful, waste-Free Kerala’ into a corporate reality.
