Kerala elections: Supplyco offers 1 kg of ‘puttu’ powder for ₹1 to incentivise voter turnout, but there’s a catch

Kerala State Civil Supplies Corporation (Supplyco) has announced a peculiar promotional connection to boost elector information up of the elections connected April 9.

Voters volition beryllium eligible to acquisition 1 kg of Sabari ‘puttu’ pulverization for ₹1 connected the 2 days pursuing the polls. The connection volition beryllium applicable to customers who marque purchases worthy much than ₹1,000 connected non-subsidised items astatine Supplyco outlets.

To avail of the benefit, voters indispensable contiguous impervious of voting by showing the indelible ink people connected their finger.

According to authoritative sources, the connection aims to incentivise citizens to actively prosecute successful the antiauthoritarian process.

The run is being jointly organised successful relation with the territory administration, the Systematic Voters’ Education and Electoral Participation (SVEEP) inaugural of the Election Commission of India. The programme is portion of broader efforts to rise electoral consciousness and participation.

Eligible voters tin redeem the connection by visiting Supplyco outlets connected April 10 and 11.

Supplyco is presently organising Statewide Easter-Vishu fairs crossed its retail web successful Kerala. The inaugural is portion of the State government’s marketplace involution strategy to curb terms volatility and guarantee the availability of indispensable commodities astatine subsidised rates during the festive season.

All Supplyco outlets, but Maveli stores, person been repurposed arsenic just venues until April 14.