From veshtis to hoodies: How Tamil Nadu’s election fashion got a Gen Z makeover

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As Tamil Nadu heads to polls, a marked emergence successful caller manner trends some among candidates and enactment workers tin beryllium seen successful customised saris, T-shirts, and enactment merch. The emergence of pants and salwars are a peculiarly chiseled change. | Photo Credit: Johan Sathyadas

It is not often that Tamil Nadu’s voters spot a sitting Chief Minister successful tailored trousers portion addressing the public. Nor person chudidars traditionally been portion of the run trail. Bright, eye-catching colours person go the caller governmental uniform, and we adjacent person reels teaching supporters however to replicate the look of the TVK chief.

Who would person thought we would unrecorded successful a satellite wherever a bridal location creates an ornate TVK blouse, implicit with 2 squirrels rising from a instrumentality of whistles?

Published - April 15, 2026 04:20 p.m. IST

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