2 months ago
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Audi on Tuesday launched the Audi SQ8 in India, strengthening its SUV portfolio. Priced astatine an introductory ₹1.77 crore (ex-showroom), the SQ8 is positioned betwixt the modular Audi Q8 and the much almighty Audi RS Q8, which is priced person to ₹2.4 crore.
The institution said the caller exemplary is aimed astatine customers seeking a equilibrium betwixt show and price.
Audi highlighted that SUVs present relationship for astir 60% of its income successful India, underlining the segment’s increasing value successful its wide strategy.
The motorboat of the SQ8 is portion of efforts to widen the portfolio and pat into request for almighty yet comparatively accessible luxury show vehicles, Audi’s Head of India, Balbir Singh Dhillon told The Hindu.
The SQ8 is powered by a 4.0-litre engine, a configuration that the institution believes volition entreaty to enthusiasts looking for higher show wrong this terms bracket. “There is simply a wide involvement among buyers for much almighty vehicles astatine this terms point, and the SQ8 addresses that gap,” Mr Dhillon said.
The determination besides comes arsenic Audi looks to regain momentum aft supply-side constraints impacted volumes. The institution sold astir 4,500 units successful the 2024–25 calendar year, arsenic compared to 5,812 units the twelvemonth prior, a diminution of 22.6%, which it attributed partially to constricted exemplary availability.
The SQ8 comes with a 10-year complimentary roadside assistance package, on with work and attraction offerings aimed astatine enhancing ownership experience.
