3 months ago
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Xiaomi’ India said it would fortify its mid-segment absorption and enactment accessible successful 2026, twelvemonth wherever the broader smartphone manufacture anticipates terms increases driven by the rollout of AI-integrated devices.
Sudhin Mathur, COO, Xiaomi India, told The Hindu that the marque entered the twelvemonth 2026 with a wide intent to enactment accessible to a ample fig of consumers successful the state contempt shifting marketplace dynamics.
He indicated the institution was moving distant from chasing isolated income volumes and alternatively was focusing connected flagship-level experiences crossed aggregate terms tiers, specifically targeting the competitory mid-range segment.
Acknowledging that Indian consumers were holding onto devices longer, helium said Xiaomi was expanding accent connected extended bundle support, information updates, and artillery health.
Non-smartphone categories, including tablets, wearables, and AIoT products, present lend astir 12% to 15% of Xiaomi’s India revenues. Over 90% of Xiaomi’s India portfolio, including tablets and wearables, is presently manufactured locally.
The motorboat of Redmi Note 15 and Redmi Pad 2 Pro earlier this twelvemonth served arsenic the instauration for this recalibrated approach, helium said, adding that user feedback has shifted toward a penchant for improved physique prime and reliable after-sales work implicit earthy specifications.
Under its “Human × Car × Home” vision, the institution aims to usage its HyperOS to span the spread betwixt smartphones and different connected devices. While smartphones stay the superior gross anchor, the 2026 roadmap included a much assertive propulsion into integrated multi-device hardware to seizure a larger stock of household exertion spending, Mr. Mathur further said.
