What is mid-year Margazhi? Chennai-based Aavaranaa tells you the answer

Vijayalakshmi Krishna says that Kanchipuram, the metropolis of a 1000 temples located lone 2 hours from Chennai, has ever been an artiste’s playground.

Threads of silk from the houses of artisans travel unneurotic to marque cloth successful hues that are sometimes yet to beryllium named, making it the cleanable basal for experimentation. It is wherefore arsenic the laminitis of Aavaranaa, a 20-year-old covering marque from Chennai, Vijayalakshmi is intent that the archetypal clip she opens her store abstraction for intimate events, she would similar to weave successful bits of Kanchipuram into the organisation’s story.

Between June 19 and 21, Aavaranaa volition beryllium hosting the antithetic mid-year margazhi, an lawsuit that hopes to spotlight 2 Carnatic artistes successful the city, portion besides hosting a talk. “Much of the performances successful Chennai are clustered astir December and January. We wanted to alteration that,” Vijayalakshmi says.

The festival kicks disconnected with Carnatic vocalist Brindha Manickavasakan performing connected time 1, followed by a speech connected Kanchipuram’s stunning temples specified arsenic the Kailasanathar temple and the Varadaraja Perumal temple by historiographer Chitra Madhavan connected June 20, and a Carnatic euphony performance by artiste Rithvik Raja connected the past day.

“Aavaranaa began arsenic a saree marque but what has stayed accordant from past to present is our content successful Indian textiles and the artisans who person been progressive successful the process. We enactment with a tiny acceptable of weavers and artisans from the temple town. But we person our ain acceptable of designs and colours that we inquire them to enactment with. Although I bash not sojourn arsenic often arsenic I erstwhile did, we inactive are actively successful touch. Kanjeevaram weaves are excessively utilized successful sarees but they marque for large pieces successful our ready-to-wear postulation too. Because the cloth and silk has played specified a important role, our performers volition beryllium weaving the communicative of the municipality successful their performances,” she says.

Vijayalakshmi adds that she hopes that much events astatine their store would let for talent, peculiarly upcoming artistes to execute here.

Mid-year Margazhi volition beryllium connected from June 19 to 21 with Brindha Manickavasakan performing connected June 19 astatine 4.30pm; Chitra Madhavan speaking connected June 20 astatine 11am; and Rithvik Raja connected June 21 astatine 11am. Entry is escaped but registration is mandatory. Contact them connected Instagram @aavaranaa oregon WhatsApp 8939300020.