Want to alter your clothes? This Kochi startup can do it in 10 minutes

A purple cart has popped up adjacent DD Platinum Gate astatine Kathrikadavu successful Kochi. Walk up to it and you volition find a covering alteration work centre tucked inside. Since opening a month-and-a-half ago, the marque Fix My Fit has been drafting customers from crossed Kochi. Sonali Thakur, the founder, says the thought was calved retired of the city’s deficiency of accessible alteration services. 

Under 10 minutes

Complete with a tailor, stitching portion and enactment staff, the afloat equipped cart receives astatine slightest 50 walk-in customers a day. Open from 10am to 7pm, it offers speedy fixes, with immoderate alterations done successful little than 10 minutes. 

A manner decorator and nutritionist, Sonali ventured into the covering concern aft the commencement of her daughter, for whom she started making dresses. It soon evolved into a full-fledged store, Tutu Mania, wherever she made customised theme-based ensembles for children and parents. 

During Covid years, she designed peculiar cloth masks for children, with carnal and super-hero inspired quirky patterns that made children privation to deterioration them. “The masks were a immense hit, the orders came pouring successful and I recovered myself shipping them crossed India,” says Sonali. 

However, station pandemic, Sonali concisely explored wholesale concern earlier gradually winding down Tutu Mania, portion retaining her tailoring unit. “As I was toying with ideas to commencement thing new, this conception of alteration struck me. Unlike successful the bluish portion of the state wherever 1 would find a ‘masterji’ astatine each thoroughfare country who would hole your apparel instantly, determination were precise fewer specified centres successful Kerala,” says Sonali, who hails from Jharkhand, but made Kerala her home. Having lived successful Kerala for implicit 15 years, she knew this exemplary would enactment particularly arsenic the request for reusable and sustainable manner were connected the rise.

A web of skilled women

She works with a tiny squad of 15 including tailors, unit and transportation assistants. Sonali is besides gradually gathering a web of women tailors, who tin lend from their homes. “There are a fig of women who are bully astatine tailoring, but whitethorn not beryllium successful a presumption to enactment astatine a centre. This would beryllium a large mode to make employment for skilled women,” says Sonali, who is presently grooming 5 women for the job.

From loosening to tightening, darning, replacing a frayed collar oregon changing the cervix oregon sleeve pattern, oregon offering plan interventions, Fix My Fit handles a scope of services, says Sonali. The marque offers one-day stitching arsenic well. Customers tin opt for a pick-up and driblet installation by filling retired a Google signifier and sharing alteration requirements implicit WhatsApp oregon phone. They tin besides petition a tailor sojourn astatine home. 

Sonali is delighted by the effect Fix My Fit has been receiving, with a divers lawsuit basal of men and women alike. 

Sonali plans to motorboat 2 much carts  – Kakkanad and Thevara – earlier expanding to different cities. She is besides moving connected an app that volition marque booking alterations, pick-ups and tailor visits much seamless for customers.  

Fix My Fit tin beryllium contacted astatine 7907360049.