5 months ago
2
Vivo continues to pb India’s smartphone market with a 20% measurement stock successful Q4 2025, followed by Samsung and Oppo, noted Counterpoint Research. Apple recorded highest worth maturation of 28% year-over-year (YoY), and the iPhone 16 was the top-shipped exemplary successful 2025.
The probe steadfast said that shipments declined 4% YoY successful Q4 2025 owed to inventory correction aft the festive play and managed rising constituent costs. Overall, the marketplace grew a humble 1% YoY successful measurement but a stronger 8% YoY successful worth owed to premiumisation.
Motorola (54% YoY) was the fastest-growing smartphone marque successful India successful 2025 by volume. Nothing was the fastest-growing OEM successful Q4 2025, with 32% YoY measurement growth. CMF became the fastest-growing sub-brand successful 2025, getting 83% YoY measurement growth.
Samsung led the foldable smartphone conception successful 2025 with 88% measurement stock and 28% YoY measurement growth, followed by Motorola.
Premium conception (30,000+) emerged arsenic the fastest-growing successful 2025 successful volume, expanding 11% YoY and accounting for 22% of wide shipments, with an yearly worth maturation of 8% YoY.
In mainline retail, financing penetration reached 40% of wide smartphone measurement income successful 2025. In the premium conception (30,000+), astir two-thirds of purchases were financed.
The online transmission recorded double-digit worth maturation successful 2025 owed to assertive promotions and festive-season offers connected premium models, outperforming the offline transmission successful presumption of worth growth.
Higher artillery capacity, peculiarly successful silicon-carbon batteries, is emerging arsenic a cardinal inclination successful India’s smartphone market. With mean artillery sizes up ~9% YoY, OEMs are progressively leveraging bigger batteries arsenic a high-impact differentiator, particularly arsenic rising representation prices measurement connected mid-segment demand.
In 2026, India’s smartphone marketplace is projected to spot a single-digit measurement diminution arsenic rising representation and constituent costs measurement connected demand, particularly successful the sub-15,000 segment.
