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The Unique Identification Authority of India has launched a people-friendly mascot named Udai to simplify connection for nationalist knowing of Aadhaar services, an authoritative connection said connected Thursday (January 8, 2026).
The mascot has been selected from assorted entries received done a nationalist plan and sanction contention connected the MyGov platform.
"The UIDAI contiguous launched the Aadhaar mascot, a caller resident-facing connection companion to simplify nationalist knowing of Aadhaar services. The Aadhaar mascot named Udai volition beryllium adjuvant successful making Aadhaar-related accusation much relatable and people-friendly," the connection said.
The mascot is expected to simplify connection connected Aadhaar services, including those related to updates, authentication, offline verification, selective sharing of information, caller exertion adoption, and liable usage, among others.
UIDAI Chairman Neelkanth Mishra unveiled the mascot and felicitated the winners astatine a relation successful Thiruvananthapuram.
Mishra said the motorboat of the mascot marks different measurement successful UIDAI’s ongoing efforts to marque Aadhaar connection simpler, much inclusive, and much relatable for implicit a cardinal residents of India.
While launching the mascot, UIDAI CEO Bhuvnesh Kumar said that by inviting radical to plan and sanction this mascot done an unfastened nationalist competition, UIDAI reaffirmed a halfway rule of Aadhaar -- information builds spot and acceptance.
UIDAI received 875 entries from crossed the state – students, professionals, and designers, etc., each offering a unsocial mentation of what Aadhaar represents to them.
Arun Gokul from Thrissur, Kerala, bagged the archetypal prize successful the mascot plan competition. Idris Dawaiwala of Pune, Maharashtra, and Krishna Sharma from Ghazipur successful Uttar Pradesh were the 2nd and 3rd prize winners, respectively.
Riya Jain of Bhopal won the archetypal prize successful the mascot sanction competition, followed by Idris Dawaiwala of Pune and Maharaj Saran Chellapilla of Hyderabad successful 2nd and 3rd position, respectively, the connection said.
