7 months ago
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Yaanam 2025, a question literate festival organised by Kerala Tourism concluded present connected Sunday, with a soulful descent guitar show by Prakash Sontakke.
The three-day festival virtually celebrated the taxable of the festival—Celebrating Words and Wanderlust—with engaging conversations by starring question writers, vloggers and societal media influencers from astir the world, who besides shared their perspectives connected giving a further impetus to sustainable and inclusive improvement of tourism.
In the league titled An Administrator’s Tale connected the concluding time of the event, Venu V., erstwhile Chief Secretary, noted that tourism and knowledge-based work sectors are the cardinal drivers which volition instrumentality Kerala’s system to caller heights. “The State has firmly established itself arsenic a happening spot wherever investments volition output handsome returns,“ said Dr. Venu during a speech with writer and writer Binoo K. John. To a question connected however good the State compares itself with immoderate different salient destinations successful the country, Dr. Venu said it would beryllium imprudent to marque comparisons with places that had traditionally been precise beardown successful definite segments and had positioned powerfully connected the planetary tourism marketplace implicit a agelong period.
Still, the information cannot beryllium overlooked that Kerala Tourism’s caller campaigns person worked highly well, with footfall expanding importantly and concern going up, said Dr. Venu, who had played a pivotal relation successful branding and selling tourism successful some the State and astatine the Centre, helium said. Kerala is besides accelerated establishing itself arsenic an perfect spot for ‘Destination Wedding’, contempt the marketplace being precise competitive, helium said.
Speaking astatine a league connected wildlife conservation and sustainable travel, wildlife lensman Balan Madhavan said the accent connected ecotourism is starring to a surge successful visitors to protected forests, importantly impacting their earthy situation and wildlife. “Substantial changes are needed successful the standards governing ecotourism activities,” helium said.
Addressing the delegates, expeditionary cyclist and writer Dhruv Bogra said it is captious for a bicycle rider to larn however to woody with fearfulness portion exploring challenging terrains and chartless lands, too keeping carnal and intelligence spot intact. Mr. Bogra did a 400-day solo cycling from the Arctic to the Andes successful 2016. “There are a batch of things progressive successful dealing with your fears. You person to brave the upwind conditions and look challenging landscapes confidently,” helium noted.
Speaking connected the sidelines of the festival, Tibetan activistic and award-winning writer Tenzin Tsundue said tourists should question consciously and beryllium delicate to section communities and culture. Lamenting that tourism is nowadays sold arsenic a bundle to consume, helium said: “lives and accepted livelihoods of section communities successful tourer destinations similar the Himalayas and Uttarakhand are disrupted owed to the overflow of tourists. Big structures are being constructed successful accepted farmlands, without considering the ecological impact, to accommodate the overflowing fig of tourists, noted Tenzin.
