Transport dept. draws up plan to instil traffic awareness in children

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The Transport section is harnessing societal media to scope retired to children and instil postulation consciousness from a tender property arsenic portion of shaping them into liable citizens.

Titled ‘Catch Them Young’, the task envisages creating animation videos, reels, and a learner’s absorption strategy (LMS) to impart roadworthy information consciousness to children. LMS is simply a bundle level that helps authorities to present online content.

To fortify roadworthy information done awareness, enforcement, engineering, environment, and exigency care, the Motor Vehicles section (MVD) proposes to behaviour a roadworthy information consciousness programme. The task to beryllium implemented with the Kerala Startup Mission (KSUM) is portion of the consciousness programme. The KSUM has been requested to place suitable animation start-ups for producing the required animation contented and LMS.

Speaking to The Hindu, Transport Commissioner C.H. Nagaraju said fundamentally this was a task meant for students and the videos would beryllium created targeting schoolchildren. As portion of the project, roadworthy information videos connected assorted aspects would beryllium made and circulated crossed societal media platforms. Also, these videos and reels would beryllium screened successful schools erstwhile MVD officers visited them for taking roadworthy information classes, helium said.

Officials said instilling roadworthy information consciousness astatine a young property played a large relation successful empowering students with indispensable cognition connected roadworthy information and helped them to go liable citizens. SRV IT Hub volition nutrient the animation contented based connected assorted themes and an LMS for the project.

The Kerala High Court precocious directed the MVD to stringently enforce roadworthy information rules successful the aftermath of emergence successful accidents. This year, implicit 800 deaths of pedestrians had been reported until now. 

Published - December 02, 2025 08:58 p.m. IST

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