This seller of newspaper and magazines bets big on print

6 days ago 1
ARTICLE AD BOX
Seventy-five years aged  Pandian operates from Besant Nagar

Seventy-five years aged Pandian operates from Besant Nagar

No, Pandian does not travel Insta trends that romantisise the tactility of carnal books, the unthinkable thought of holding thoughts successful your manus earlier dropping them into your brain. Putting it successful grander terms, the ineffable national of the sensory and the cerebral. He does not canonise carnal books penning integer hagiographies to them and canonising them into sainthood done posts connected societal media handles. No publication apps to his name; not a azygous one. In information helium does the unthinkable: helium carries nary telephone with him. When a quizzical brow moving the gamut of questions (why, however come, wherefore not, since when?) is directed astatine him, his reply is unhurried and accompanied by a motion (palms covering his head): “The mobile telephone is simply a headache”. He says that successful Tamil. Who is this “mystery man” Pandian anyway? His bio astatine the property of a button, nay the flipping of pages.

Seventy-five years old. Formal acquisition ending with Class VII. A nonmigratory of Keshavaperumalpuram South successful R.A. Purim. His enactment abstraction is successful Besant Nagar, astatine the cusp of Besant Avenue Road and Second Besant Avenue Road, the abstraction lying strategically connected the way to the Besant Nagar autobus terminus. He is humble to a fault, caring a hoot astir winning radical implicit with appearances: his enactment flannels are conscionable a banian paired with a dhoti. But helium ends up winning radical implicit with a quiescent confidence, adjacent unintended chutzpah, the courageousness to not crook oneself to trends. He displays each of these by holding connected to what is present a 45-year-long metier and title: seller of magazines and newspapers. He has retained the disposable awesome of this engagement, a paper and mag mart, the eponymous ASP Newspaper Mart, stubbornly staying enactment successful its country contempt progressively decreasing footfall. The constitution is modest: an old, pushcart painted successful bluish shaded from the radiance and rainfall with a corrugated metallic expanse and tarpaulin. By the broadside of the cart, basal 2 slanting insubstantial and mag metallic racks.

The postulation of magazines is arsenic ambitious arsenic the constitution is spartan. The Hollywood Reporter; Vogue; Conde Nast Traveller; Autocar; TopGear; Outlook Traveller; Entrepreneur; Brides Today; Frontline; Architecture + Design; Dalal Street Investment Journal and truthful on. There are English, Tamil, Malayalam and Hindi magazines and newspapers. “After the pandemic, income had been connected a low. People who work magazines are successful a decline. There are immoderate aged radical are left. Gen Zs spell overseas (yes, helium utilized the descriptor Gen Z), ” states Pandian, not successful a rueful tone, but successful a mode that suggests dispassionate reporting. But that has not caused him to bash a rethink astir the business. To questions astir fiscal viability of this enterprise, helium points retired helium does not fuss astir it astatine all, conscionable sells those newspapers and magazines; and a fewer different items (disposable razor, lingua cleaner and so) that “rats cannot get at”. And helium seems to merchantability conscionable capable to support the amusement going. His self-identity is incredibly entangled successful the conception of a paper seller, and helium cannot disentangle himself from it without causing a dent successful his self-worth.

Published - June 15, 2026 12:39 p.m. IST

Read Entire Article