This festive season, choose from a range of clutches: martini, chips, pizza or patisserie?

What is your favourite precocious nighttime indulgence? A portion of pizza astatine 2 americium portion you binge ticker a show? A heavy portion of decadent cocoa cake? Or is that container of murphy chips calling your name? What India Eats, an yearly study brought retired by Swiggy successful concern with absorption consultancy Kearney, says successful 2025 — pizzas and cakes successful peculiar are seeing the highest maturation crossed India’s metros successful presumption of depletion beyond 11 pm. So overmuch so, Indians are enjoying their nutrient not conscionable arsenic cuisine but couture arsenic well. Inspired by decorator Judith Leiber’s food-themed handbags and Kate Spade’s instrumentality connected the crystal studded pizza portion crossbody bag, Indian designers are taking cue and utilizing Indian accepted embroidery and craftsmanship to make their versions.  

Mirchi by Kim by Kimaya Singh

Model and entrepreneur Kimaya Singh, who splits her clip betwixt New York and India, launched her eponymous marque successful 2024, and 1 of her astir Instagrammed products is her bluish embroidered chips handbag. “Food is 1 of those timeless inspirations; it brings radical together, sparks conversations, and has this mode of being some playful and profoundly personal. I grew up eating these snacks successful boarding school, a shared nostalgia, a small blameworthy pleasance that truthful galore of america link over, truthful it felt similar the cleanable introduction point.”

The Lays Magic Masala container and the Mirchi Masala container some crafted with faux leather and painstakingly hand-embroidered with details successful solid beads, travel with a detachable beaded strap, and a hefty retail tag of ₹41,000. But that has not deterred buyers. In fact, the bags person been restocked aggregate times since their motorboat successful 2024. Masterchef India finalist Chef Natasha Gandhi says she is drawn to these bags, and grabs them arsenic soon arsenic her algorithm sends her a popular up ad. “ I bought the Lays and Kurkure bags, conscionable based connected reels I saw. I similar to incorporated these products into my stories and content, and similar supporting smaller brands alternatively of the imported ones.”

For Kimaya, it is not conscionable astir viral content, each container tells a communicative of Indian craftsmanship, threaded done nostalgia. “People emotion that karigars with years of knowledge, precision, and contented creating thing truthful playful, astir childlike, yet elaborate and intricate. That hostility betwixt practice trade and popular civilization is what makes these bags basal out. Our strongest roots are successful the planetary South Asian community; but we’re besides getting truthful overmuch emotion from girls crossed the US, India, and Europe who mightiness not stock the nonstop nostalgia but inactive admit the beading, and the storytelling down it.” 

Upwards of ₹41,000. @mirchibykim connected Instagram

Whispers of Versailles by Puneet Gupta 

For Puneet Gupta, who specialises successful elaborate wedding invitations and gifting, confectionery is his caller muse. His latest capsule postulation is astatine the intersection of French patisserie and rococo. “The miniature bags are inspired by cakes and pastry shops, and centred astir weddings, which is my preferred space. Like the three-tier wedding barroom bag, that opens retired for the bride to store a fewer essentials.” With the brushed pinkish and greenish tiered barroom oregon the bakery storefront container with colourful cupcakes connected display, the details are cautiously executed, helium says. “Our beadwork draws from accepted South Asian techniques similar zardozi and aari, but we accommodate them to sculpt three-dimensional textures and vivid motifs. Sometimes, we entertain peculiar requests to lucifer a colour palette, truthful we tin customise the colour of the icing connected the cake,” explains Puneet.

A squad of 7 oregon 8 artisans commencement with earthy sketches, past make prototypes connected cardboard to get the signifier and proportions conscionable right. Then the bags are created from MDF and fabric. Even the hardware is painstakingly chosen, truthful the locks are discrete, and bash not sacrifice the aesthetic.  Bigger versions of the bags are disposable arsenic “exaggerated versions for weddings oregon for photoshoots”.   

Upwards of ₹20,000 connected puneetgupta.in

Vrrishti by Dr Varshha Shetty

“Everyone wants to marque a statement. Food is conscionable different mode of expressing yourself,” says Bengaluru-based Dr Varshha Shetty, whose time occupation near her craving a much originative outlet erstwhile she was astatine home. “I’m a radiologist who got into jewellery and bags for the emotion of it. I retrieve seeing the Judith Leiber Swarovski studded bags that Carrie carries successful Sex and the City. I thought we could bash our ain mentation with semi-precious stones and I launched a fewer bags successful 2024, and they sold out,” adds Varshha.

Her Martini clutch, which comes successful 2 metallic tones, is simply a sculptural piece. “It is much spacious than it looks, fits beautifully connected the manus and goes with Indian oregon Western attire, dressed down oregon dressed up,” she explains. Which are the astir fashionable from her postulation of fries, pizza and Martini glasses? “The cocktail solid for sure,” she quips, though she has a brushed spot for the accelerated nutrient taxable bags. “My girl saw a kid-sized mentation of a pizza container and I wanted to transportation an big upgraded version. Our artisans bash colour grading utilizing rhinestones and crystals. Each portion takes astir 3 days to craft,” she concludes. 

Upwards of ₹3,050. @vrrishti_byvs connected Instagram