The Hindu Group wins top honours at Kyoorius, ABBY Awards

The Hindu Group’s campaign, ‘Written by Journalists’, has won the prestigious Black Elephant astatine the Kyoorius Marketing Awards, recognising it arsenic the finest enactment of the year. This is the highest honour awarded to the azygous Best of Show introduction crossed each disciplines and categories. 

Crafted by Talented, the run celebrates the power, credibility, and trade of journalism, and highlights wherefore stories written by journalists proceed to substance successful an evolving media landscape. The run besides secured a Grey Elephant for Best successful Discipline and a Concrete Elephant for excellence successful strategy, effectiveness and execution, underscoring the campaign’s almighty storytelling, strategical extent and taste relevance. 

At the ABBY Awards, The Hindu Group emerged arsenic the runner-up for Publisher of the Year and securing 4 medals — 1 Gold, 2 Silver and 1 Merit. Here too, The Hindu’s ‘Written By Journalists’ run won Gold for reinforcing the enduring worth of journalism. 

The Group besides secured metallic awards for Stub The Habit, created by Ogilvy, recognised for its impactful connection connected baccy awareness, and Kerala for All, a Brand Solutions task done on with Kerala Tourism to beforehand accessible and inclusive tourism. In addition, The Hindu Made of Chennai, a metropolis solemnisation run earned a Merit recognition. 

‘Strong collaboration’

Speaking connected the achievements, L.V. Navaneeth, Chief Executive Officer of The Hindu Group, said, “We are delighted to beryllium recognised astatine some the Kyoorius Marketing Awards and the ABBY Awards alongside immoderate of the country’s astir celebrated originative work.”

“These honours bespeak the beardown collaboration betwixt our editorial and concern teams, on with our bureau partners, successful creating impactful storytelling and meaningful marque experiences that genuinely link with audiences. The designation reaffirms our committedness to gathering ideas that are some creatively compelling and strategically effective,” helium said.