2 months ago
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Addressing interest astir less students enrolling for journalism course, Vice-Chancellor of Karnatak University A.M. Khan said that the tract inactive offers important opportunities but the situation is successful adapting to technological changes and utilizing them effectively.
He was inaugurating Media Fest 2026 organised by the Department of Journalism and Mass Communication of Karnatak University successful collaboration with the Department of Information and Public Relations successful Dharwad connected Monday.
“Emerging attack successful acquisition and media signifier is progressively multidisciplinary,” helium said and encouraged students to follow caller technologies responsibly portion exploring innovative ways of working.
Speaking connected the increasing power of artificial intelligence, Prof. Khan said that AI has go portion of galore fields, including journalism. It is besides being taught successful world programmes. However, helium cautioned, AI lacks originality arsenic it is mostly based connected existing data.
“Human beings person the quality to comprehend and expect what mightiness hap adjacent and journalism students indispensable make this capability,” helium said.
President of the Karnataka Electronic Media Journalists Association Prakash Noolvi said that the media scenery has undergone important changes with the emergence of integer platforms.
He noted that assemblage present often trust connected mobile phones and astir often glimpse lone astatine headlines alternatively than prosecute profoundly with quality content.
He said that tv channels that erstwhile recorded 200-300 TRP ratings person besides seen a diminution successful viewership. With the maturation of national journalism, individuals present tally their ain blogs and usage societal media platforms to people quality and opinions, helium added.
He pointed retired that the translation of the media ecosystem has besides resulted successful opening up of caller fields specified arsenic information checking.
Retired prof of Karnatak University A.S. Balasubramanya said that the accelerated maturation of integer media has provided entree to immense magnitude of accusation and caller opportunities for contented creation.
He stressed the request for acquisition institutions to update instrumentality and grooming methods truthful that students entering the tract volition beryllium prepared to enactment with modern technologies.
He noted that galore professionals worldwide person near accepted media jobs owed to the changing quality of the industry, portion others person started autarkic integer platforms.
Emphasising adaptability, helium urged students to recognize emerging media platforms, larn caller skills and set their mindset to the changing media environment.
Deputy Director of the Department of News and Public Relations Gurunath Kadaboor emphasized the request to accommodate to exertion and said that journalists indispensable acquisition changes from clip to time.
Journalist Srikant Kubakaddi, Head of the Department of Journalism and Mass Communication Sanjaykumar Malagatti, the erstwhile Joint Director of Information and Public Relations Basavaraj Kambi, J.M. Chandunavar, Suresh Hiremath and others were present.
