3 months ago
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Karnataka Soaps and Detergents Ltd. (KSDL) connected Tuesday launched a scope of caller products nether its flagship Mysore Sandal Soap brand, with histrion Tamannaah Bhatia, the company’s marque ambassador, formally unveiling the portfolio.
Ms. Bhatia has been appointed arsenic the marque look to beforehand Mysore Sandal Soap’s cosmetic and idiosyncratic attraction range, including recently introduced look lavation products, crossed assorted media platforms. The inaugural is aimed astatine enhancing marque visibility and expanding its appeal, peculiarly among younger consumers, portion strengthening the brand’s beingness successful nationalist and planetary markets.
Record performance
The nationalist assemblage undertaking (PSU) claimed it recorded its highest-ever turnover implicit the past 3 years, with revenues rising to ₹1,787 crore successful 2024–25, compared with ₹1,571 crore successful 2023–24 and ₹1,375 crore successful 2022–23. Profits accrued from ₹182.49 crore successful 2022–23 to ₹451 crore successful 2024–25, the institution said successful a release.
The institution paid dividends of ₹54.75 crore successful 2022–23, ₹108.62 crore successful 2023–24 and ₹134.84 crore successful 2024–25 to the State government, too a peculiar dividend of ₹360.10 crore successful 2023–24. KSDL besides contributed ₹5 crore each successful 2023–24 and 2024–25 to the Chief Minister’s Relief Fund, the merchandise said.
Despite being a accepted nationalist assemblage enterprise, KSDL has expanded into e-commerce and modern commercialized sectors, said the release. The caller merchandise portfolio includes soaps, agarbathies, perfumes, shampoos, look lavation products and location attraction items.
The lawsuit was attended by Minister for Large and Medium Industries and Infrastructure Development M.B. Patil, and Appaji C.S. Nadagouda, president of KSDL and MLA for Muddebihal, among others.
