Swiggy, Zomato, Magicpin see order surge on New Year Eve, negligible impact of gig workers' strike

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Gig workers prime   up   orders extracurricular  a market  store   amid onslaught   telephone  by unions connected  New Year's Eve, successful  Marine Lines, Mumbai connected  December 31, 2025

Gig workers prime up orders extracurricular a market store amid onslaught telephone by unions connected New Year's Eve, successful Marine Lines, Mumbai connected December 31, 2025 | Photo Credit: PTI

Food transportation aggregators Swiggy, Zomato and magicpin connected Thursday (January 1, 2026) said they recorded a monolithic surge successful orders connected New Year's Eve, adjacent arsenic a conception of gig workers went connected onslaught demanding amended payouts and improved moving conditions, with the agitation having a negligible interaction connected their operations.

The Gig & Platform Service Workers Union (GIPSWU) said implicit 1 lakh workers from 22 cities joined the strike, including 14,000 of its members from large cities similar Delhi, Mumbai, and others.

However, according to estimates, determination are implicit 12.7 cardinal gig workers successful India, with authorities deliberation vessel NITI Aayog saying the gig workforce is expected to emergence to 23.5 cardinal by 2029-30. India's third-largest nutrient transportation level Magicpin said lakhs of orders poured successful each hr crossed metros connected New Year's Eve.

In a station connected X, Eternal Founder Deepinder Goyal said, "Zomato and Blinkit delivered astatine a grounds gait yesterday, unaffected by calls for strikes that galore of america heard implicit the past fewer days. Support from section instrumentality enforcement helped support the tiny fig of miscreants successful check, enabling implicit 4.5 lakh transportation partners crossed some platforms to present much than 75 lakh orders (all-time high) to implicit 63 lakh customers during the day."

Zomato and Blinkit delivered astatine a grounds gait yesterday, unaffected by calls for strikes that galore of america heard implicit the past fewer days.

Support from section instrumentality enforcement helped support the tiny fig of miscreants successful check, enabling 4.5 lakh+ transportation partners crossed both…

— Deepinder Goyal (@deepigoyal) January 1, 2026

Anshoo Sharma, Founder and CEO of Magicpin, said that the institution saw "no impact" of the onslaught called by gig workers' unions.

According to trends shared by Swiggy and magicpin, Indians feasted connected biryani, pizzas, food chickenhearted and desi desserts similar gajar ka halwa connected the New Year's Eve.

Eternal laminitis Mr. Goyal further expressed gratitude to section authorities and its teams connected the crushed for wide enforcement and swift coordination.

He besides thanked "delivery partners who showed up contempt intimidation, stood their ground, and chose honorable enactment and progress".

Mr. Goyal urged radical not to get swept up by "narratives pushed by vested interests", arguing that if a strategy were fundamentally unfair, it would not consistently pull and clasp truthful galore radical who take to enactment wrong it.

"The gig system is 1 of India's largest organised occupation instauration engines, and its existent interaction volition compound implicit time, erstwhile transportation partners' children, supported by unchangeable incomes and education, participate the workforce and assistance alteration our state astatine scale," helium stated successful the post.

Magicpin laminitis Sharma said New Year's Eve erstwhile again showed however nutrient transportation has go cardinal to however Indians celebrate.

Pizza emerged arsenic the aboriginal favourite for Magicpin users placing their orders connected New Year's Eve, adjacent arsenic desserts similar gajar ka halwa and crystal pick saw a three-fold summation successful orders compared to past year. Dinner orders peaked astir 9:30 p.m., with food chickenhearted becoming the most-ordered main people connected the level successful Delhi-NCR, followed by biryani and dal makhni.

On Swiggy, biryani clocked a staggering 2.19 lakh orders earlier the timepiece adjacent struck 7:30 p.m. connected New Year's Eve. "Meanwhile, the age-old conflict betwixt pizzas and burgers continued. By 8:30 p.m., implicit 2.18 lakh pizzas had been dispatched, portion burgers enactment up a combat with implicit 2.16 lakh orders, proving that India's palate is arsenic divers arsenic its celebrations," Swiggy said.

Besides, Swiggy stated that eating retired was a preferred prime for galore this New Year's Eve, with Bengaluru and Hyderabad starring the bookings connected Swiggy Dineout. Ahmedabad led the maturation complaint with a staggering 1.6 times summation successful bookings, followed intimately by Lucknow (1.3 times) and Jaipur (1.2 times).

Published - January 01, 2026 05:39 p.m. IST

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