Steel and warm metals define Hyderabad’s Noho

Bold reddish punctuated by metal, dotted with abacus tiles. Does it shriek Asian eatery oregon modern décor that could acceptable immoderate aesthetically designed interior? A unsocial homage to mixed-metal interiors and an inventively designed interactive layout are immoderate of the reasons Noho Progressive Asian House, Hyderabad, made the ‘Standalone-Shortlist’ astatine the Restaurant and Bar Design Awards 2025 (which was announced connected October 27 successful Dubai).

Specialising successful Pan-Asian cuisine, Noho takes its plan seriously. The Jubilee Hills eatery, ensconced successful shades of scarlet replete with dragon motifs and mathematical tilework, distinguishes itself from different edifice interiors, with its bold usage of colour, metallurgy and presumption design.

Navigating Noho

The Jubilee Hills gathering has a metallic façade, softened by lush greenery, truthful the abstraction is inviting, not imposing. Founder Aman Chainani and Shreya Anand chose ‘NOHO’ arsenic an acronym that embodies novelty, opulence, hand-crafted, and one-of-a-kind cuisine.

For the plan team, the edifice abstraction had to beryllium “elemental and lasting”. Says Ameet Mirpuri, main decorator of Visakhapatnam-based Ameet Mirpuri Design Studio, “Metal became the earthy prime due to the fact that of what it stands for — strength, adaptability, and a definite timelessness. Just similar the edifice itself, metallic tin instrumentality connected countless forms without losing its character. We wanted Noho to echo that resilience and versatility.”

Within the restaurant, each metallic plays a relation — brass lends warmth, copper offers a playful glow, portion robust grounds the abstraction and alloy adds edge. An abacus tile partition is simply a motion to Asian design. “It’s portion screen, portion sculpture — thing that invites radical to look person and keeps the abstraction feeling alive,” states Mirpuri. From bold chandelier beams to cascading lights implicit the achromatic chrome barroom fronts, each item is designed to entice and intrigue. “We wanted it intimate, sophisticated, and endlessly revisit-worthy,” says Mirpuri.

Three circular stations anchor the main floor: the cardinal barroom flanked by a sushi barroom connected 1 broadside and a teppanyaki grill connected the other, allowing diners to research the abstraction astatine their ain pace, portion offering a presumption of the interactive stations from crossed the room. The terrace barroom echoes the 1 inside, with its metallic-ceramic frontage and a stalactite-like boulder, frozen mid-formation and illuminated from within.

“The circular stations were astir creating flow, not chasing trends. Layering impermanent and unit areas came from that aforesaid thinking: support the acquisition seamless for the guest, portion giving unit clear, businesslike zones down the scenes. It’s intimacy without compromise,” says the designer. The flooring offers a opposition to the metallic elements, with a streaked achromatic aboveground offering an ink lavation coating to tread on.

Designing for revisits

Noho’s guests travel for the bold plan and inventive menu, but enactment for its drawstring of unrecorded counters — sushi, teppanyaki, and a rooftop robata grill. The plan plays with the senses, arsenic you scan the ruby-hued interiors, you’re drawn successful by the aroma of a 95 dish-strong Chinese, Japanese, Korean and Indonesian menu, with the sizzle of Korean chromatic bowls, the delicate trays of sushi, and smoky tones of robatayaki, filling the interiors. Andre Acacio Camara, pb decorator astatine Bengaluru-based Studio Camarada, which has designed implicit a twelve bars, restaurants and java shops, says, Instagram-worthy interiors enactment lone for the archetypal visit. You request to acceptable a unsocial connection to bring diners backmost conscionable for the design. “You don’t privation to beryllium bored by aesthetics. When designing with unfastened stations, izakaya benignant oregon for beverage ceremonies, the plan is mostly cuisine-driven, wherever you’re seated astir a space. In chef-driven Japanese oregon Korean restaurants, the cook takes centre signifier and provides a unsocial gastronimical outing. With Gen-Z diners looking for experiences implicit conscionable a meal, and millennials with dual income and nary kids, this immense disposable income is present spent connected eating experiences a just bit. Overall, the prime of spaces and interiors is overmuch superior these days, to prosecute with this audience.”

User experience

Noho is designed to connection drama. But it shines due to the fact that its lighting, metallic accents, precocious ceilings and tactile motifs interact with each different alternatively than distract diners. “It each comes down to balance. You request intimacy without crowding, play without gimmicks, and materials that tin property with grace. The mode a aboveground feels nether your hand, the mode a barroom catches the light, the mode a unrecorded antagonistic draws radical in. When those pieces click, the plan stops being conscionable décor and starts becoming portion of the representation radical instrumentality home,” Mirpuri concludes.

Dining trends

Urban Indians present dine retired astir 5 times a month. This is expected to summation to 7 to 8 times a month.

Restaurant formats similar good eating person surged 105% recently.

Luxury eating has risen astir 120% arsenic consumers with higher disposable incomes question elevated experiences.

The freelance writer is based successful Chennai.