Starbucks CTO resigned amid tech revamp

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The revamp includes an AI-powered automated inventory antagonistic  that is successful  the process   of being rolled retired  to each  company-owned stores successful  North America by the extremity  of September [File]

The revamp includes an AI-powered automated inventory antagonistic that is successful the process of being rolled retired to each company-owned stores successful North America by the extremity of September [File] | Photo Credit: REUTERS

Starbucks' Chief Technology Officer Deb Hall Lefevre resigned without a imperishable replacement, according to an interior memo sent to firm unit connected Monday, seen by Reuters.

The memo, written by Chief Financial Officer Cathy Smith, named Ningyu Chen, antecedently elder vice president of planetary acquisition technology, arsenic interim main exertion officer.

Lefevre's resignation comes arsenic Starbucks announced its 2nd circular of heavy cuts successful firm roles, effectual Friday, arsenic CEO Brian Niccol pushes a tech revamp successful stores to marque labour much efficient, portion of a turnaround strategy to revive flagging income aft six consecutive quarters of decline.

The revamp includes an AI-powered automated inventory antagonistic that is successful the process of being rolled retired to each company-owned stores successful North America by the extremity of September. Other initiatives see an AI adjunct for baristas, a caller point-of-sales system, and a queuing algorithm meant to assistance baristas series orders during unreserved hour.

Lefevre, a erstwhile McDonald’s executive, was hired successful May 2022 arsenic portion of the chain's absorption connected improving its drive-through, mobile ordering and different systems. The memo said she planned to retire.

"Our tech priorities aren't changing," the memo said. "We're focused connected the tech enactment needed to present our Back to Starbucks plan."

Lefevre didn't respond to a petition for remark Thursday night.

On Thursday, the institution said it would adjacent underperforming stores successful the United States. Its wide company-owned U.S. and Canada store number is expected to driblet by 1%, with respective 100 stores expected to adjacent by the extremity of the 2025 fiscal year. It besides said 900 non-retail roles would beryllium eliminated, with affected employees being notified Friday.

The exertion initiatives are portion of a firm turnaround called "Back to Starbucks" being pursued by CEO Brian Niccol, who took the helm past twelvemonth to revive the chain's fortunes. He has aimed to revive the chain's "coffeehouse" entreaty pursuing six consecutive quarters of income declines.

Starbucks’ February layoffs of 1,100 firm employees deed the IT squad peculiarly hard, a root acquainted with the substance said Thursday. They said Tata Consultancy Services, based successful India, has been fixed an expanding relation successful Starbucks IT division.

Starbucks successful a connection Friday said the institution volition “continue to person a precise important in-house exertion team, but the absorption is connected the astir important capabilities and the astir important work.”

Shares person mislaid much than 12% of their worth implicit the past 12 months, compared with a 16% summation successful the broad-market Standard & Poor's 500 Index.

Published - September 29, 2025 11:09 americium IST

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