5 months ago
2
Sony Pictures Networks India (SPNI) has announced to present 1 of the astir celebrated amusement franchises successful the satellite — Wheel of Fortune successful India.
The Indian variation volition beryllium hosted by Bollywood histrion Akshay Kumar.
Highgate Entertainment, LLC has licensed the format to Sony Pictures Network India and Frames Production Company is producing the Indian variation for Sony Pictures Networks India. The crippled amusement volition beryllium broadcasted from aboriginal adjacent year.
Nachiket Pantvaidya, Business Head, Sony Entertainment Television, said, “Sony Entertainment Television has agelong pioneered the world format abstraction successful India, consistently introducing globally palmy IPs that prosecute audiences astatine scale. With Wheel of Fortune, we’re adding different marquee planetary franchise to the portfolio, bringing high-energy amusement to Indian homes.”
“Anchored successful our strategy crossed Sony Entertainment Television and Sony LIV, the amusement promises to make a almighty brand-building and engagement platform, offering advertisers unparalleled scope and interaction crossed tv and digital,” helium said.
Actor Akshay Kumar said, “Wheel of Fortune has been a beloved amusement for millions astir the world, and I americium genuinely excited to bring its Indian variation to audiences here. Its multi-generational entreaty and the thrill of puzzle-solving person made it a planetary favourite and I americium assured it volition beryllium immensely enjoyed by Indian audiences.”
“With the combined scope of Sony Entertainment Television and Sony LIV, Wheel of Fortune India volition prosecute viewers crossed platforms similar ne'er before,” helium added.
Sony Pictures said the amusement volition connection advertisers a unsocial proposition — “unmatched brand-building scale” via tv and precision engagement via digital.
“This seamless, cross-screen strategy allows brands to archer a unified communicative — from surviving rooms to mobiles — with measurable interaction and recall,” it said.
More than conscionable a format launch, Wheel of Fortune volition correspond a contented and marque integration revolution, combining planetary IP strength, star-led crippled show, and interactivity with Play Along connected Sony LIV to present India’s adjacent prime-time blockbuster — and 1 of the astir almighty advertizing platforms of 2026, it added.
