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Having grown 107% by selling 72,665 units successful 2025, Skoda Auto India is readying to prolong the momentum done the instauration of 10 products, mostly upgrades, successful 2026.
“If I were to sum up 2025 successful 1 word, it would beryllium transformative. It marked 25 years of Skoda successful India and besides turned retired to beryllium our strongest twelvemonth truthful far. We grew volumes importantly year-on-year and expanded our footprint to 183 cities with much than 325 lawsuit touchpoints. More importantly, we person changed however we run and however the marque is perceived,” Ashish Gupta, Brand Director, Skoda Auto India, said successful an interview.
“We moved from being seen mostly arsenic a niche, municipality marque to becoming acold much accessible and applicable crossed markets. Our marketplace ranking improved meaningfully from 11 to 7, and we entered respective caller territories. These achievements springiness america a beardown instauration going into 2026,” helium said.
Mr. Gupta said the absorption would beryllium connected deepening reach, strengthening work sum and continuing to physique trust.
“We are moving towards expanding our marketplace sum person to 90%, supported by a beardown merchandise program and structural improvements that let america to present amended worth to customers,” helium said.
On the merchandise line-up, Mr. Gupta said, “We volition beryllium expanding the Kylaq scope with caller variants specified arsenic Classic Plus and Prestige Plus, portion the Kylaq Sportline volition travel aboriginal successful the year.”
“We volition present besides beryllium introducing a important upgrade to the Kushaq, on with a akin update for the Slavia aboriginal successful the year. In addition, immoderate globally iconic products volition marque a return, including different batch of the Octavia RS and the instauration of the Kodiaq RS. There volition besides beryllium diagnostic enhancements crossed the portfolio, and 1 much planetary merchandise instauration planned aboriginal this year,” helium said.
While the institution plans to present electrical vehicles, the timing has not yet been decided.
“The question for america is not truthful overmuch astir timing, but astir which electrical conveyance makes consciousness for India. For EVs to beryllium palmy here, they request to beryllium positioned astatine the bosom of the marketplace successful presumption of pricing, and that requires a precocious level of localisation. That is what we are moving towards,” Mr. Gupta said.
“Globally, Skoda has a proven electrical portfolio, including products similar the Enyaq and the Elroq, which are among the best-selling EVs successful Europe. However, fixed the existent taxation operation and uncertainty astir escaped commercialized agreements, introducing afloat built units successful India does not marque strategical consciousness astatine this stage,” helium said.
Skoda Auto India connected Tuesday introduced the caller Kushaq, for which pre-bookings person opened, with deliveries scheduled for precocious March 2026. The Kushaq has driven the company’s maturation surge successful India.
Klaus Zellmer, CEO of Skoda Auto, said, “The updated Kushaq reinforces the value of India arsenic the springboard for Skoda Auto’s strategy to turn our planetary markets. The Kushaq has rapidly established itself with customers successful India and arsenic an export to ASEAN and the Middle East.”
“Now we are mounting the adjacent benchmark for the model’s wide worth proposition. This update incorporates Modern Solid plan elements arsenic good arsenic a wide scope of advances from the infotainment and operator assistance features, offering adjacent greater comfortableness and safety,” helium said.
“Together with the Kodiaq and the Kylaq, Skoda Auto offers an SUV fleet connected the Indian marketplace that caters to important segments and terms points. Taking the Kushaq to the adjacent level creates the accidental for further request and further maturation successful our astir important marketplace extracurricular Europe,” helium added.
Mr. Gupta said, “At Skoda, our ngo is to democratise European exertion and marque it much accessible to customers crossed India. Today, bound lines betwixt cities and regions are blurring, and aspirations are merging. We are gathering these aspirations by launching products that cater to these evolving lawsuit preferences.”
“With the premiere of the caller Kushaq today, we further physique our bequest of having a class-leading scope of ‘real automatics’ crossed our portfolio, offering an SUV that comes with the astir important safety, comfort, plan and convenience features arsenic standard, led by our proven European engineering,” helium added.
