Signpost India plans to expand network to 100 cities by FY27

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 Shripad Ashtekar

 Shripad Ashtekar | Photo Credit: Special Arrangement

Signpost India Ltd, one of India’s leading digital out-of-home media and public infrastructure enterprises, having beingness successful 32 cities successful India presently is readying to grow it’s network to 100 cities by adjacent twelvemonth arsenic outdoor advertizing request for Indian enterprises and MSMEs is increasing rapidly said it’s Managing Director Shripad Ashtekar said successful an interview.

“We are readying to turn to 100 cities but with a newer exemplary wherever it volition beryllium much of plus airy model,” helium said.

He said spiritual cities similar Puri, Ayodhya, Tirupati and adjacent Varanasi with ample fig of visitors supply important maturation potential.

“Besides spiritual cities, tourism areas and smart cities which are increasing astatine a faster gait are portion of our hold strategy,” helium added. 

“Our survey has been completed. Now information layering has started. We volition beryllium doing the beta investigating successful 4th 3. So adjacent twelvemonth volition beryllium having the much refined version. But AI volition springiness a smarter version,” helium added. 

The institution is looking to put astir ₹60 to ₹70 crore this year. 

For fiscal twelvemonth 2025-26, the institution reported 27% YoY maturation successful gross astatine ₹576 crore. EBITDA astatine ₹152 crore grew 61% YoY. Profit After Tax surged 107% to ₹70 crore.

Return connected Equity roseate to 24.40%, Return connected Assets reached 10.21% and Debt-Equity improved to 0.68x (from 0.75x). 

“By investingsystematically into foundational civic infrastructure like the Bangalore Metro and premium electric fleets, we have built highly resilient, long-term media networks,” Mr Ashtekar said.

“The simultaneous doubling of our nett net and lowering of our leverage proves the execution of our transit-first strategy arsenic we standard our integer and data-led footprint,” helium added.

During the twelvemonth Signpost secured semipermanent media concessions crossed nationalist transit infrastructure - including metro rail, bus fleets, and streetscapes - targeting the urban “WEST” network (Work, Entertainment, Shopping, Transit). 

Key FY26 milestones included adding 67 stations to the Bangalore Metro (BMRCL) network, Kolkata Streetscape Renaissance project, and deploying implicit 1,000 greenish fleet buses crossed Mumbai and Goa. 

Digital advertising’s stock of gross grew from 19% to 26% wrong a azygous year, highlighting businesslike monetization of its existing carnal footprint. 

The company’s nationalist footprint expanded to 32 progressive municipality centers pursuing the activation of 9 determination hubs, including Agra, Ayodhya, Bhubaneswar, Jaipur, Lucknow, Guwahati, Kolkata, Chennai, and Chandigarh.

And CRISIL upgraded the company’s standing to Long-Term: A- and Short-Term: A2+ during the year, acknowledging its beardown currency procreation and superior discipline. 

Published - June 01, 2026 10:44 p.m. IST

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