Shoppers make beeline to markets to make last-minute purchases for Deepavali

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With conscionable a time near for Deepavali, markets and streets successful the temple metropolis are buzzing with shoppers looking to bargain their favourite garments, sweets and different essentials for the festival.  

An absorbing item of this year’s festive decorations are the unsocial plan lanterns, terracotta and LED lamps, embroidered level mats and breathtaking model and doorway screens, among others. While considered uncommon add-ons successful the past, shopkeepers accidental that with the contiguous procreation the decorations person go an inherent portion of the celebration.  

M. Manoharan, 45, who sells blankets and level mats adjacent Vilakuthoon, is amazed by the unexpected fig of customers thronging his shop. While helium is blessed to person much customers, helium is besides excited astir however festive buying has transformed implicit the years.  “I travel from Sellur and I utilized to travel my parents to these bazaars during festival seasons. We utilized to bargain clothes, firecrackers, sweets, and different indispensable items,” helium recalls.

Even erstwhile helium was successful his 30s, selling towels and handkerchiefs connected the streets astir the celebrated Meenakshi temple, helium says helium would not spot the assemblage focusing connected products different than the basal essentials. “A fewer parents would similar to bargain toys, balloons, chocolates and snacks for their children, but nary would measurement up their fund to bargain ornamental products for the celebration,” helium says.  

But, successful the past fewer years, helium has seen a taste shift, with radical being pulled into the user market. “Though it is beneficial for hawkers similar america who support introducing caller items to the marketplace each present and then, it is besides indiscernible to recognize the change,” helium adds.  

A customer, who bought a level mat from Mr. Manoharan, says helium has returned from Chennai for the festival holidays. “We are not utilized to utilizing level mats and LED decorative lamps successful our houses, but I person seen them successful serials and movies.”  

Though helium wanted to bargain them erstwhile helium was a schoolhouse student, his parents could not spend them. “Now I americium moving successful the wellness assemblage successful Chennai, and erstwhile I tin spend to bargain what I desired erstwhile what is incorrect successful buying them,” helium adds. 

Though galore shops and hawkers person cropped up with caller items and products, accepted buying streets specified arsenic South Masi Street, East Masi Street, Netaji Road, and Vilakkuthoon are inactive a large gully for children and older shoppers.  And the bustling crowds and last-minute unreserved to bargain things ne'er cease to excite them. 

People making their Deepavali purchases successful  Ramanathapuram connected  Saturday.

People making their Deepavali purchases successful Ramanathapuram connected Saturday. | Photo Credit: L. BALACHANDAR

The country is nary antithetic In adjacent districts similar Ramanathapuram and Sivaganga. The natives person returned location from their workplaces for the solemnisation to rediscover and relive their memories associated with the festival.

Published - October 19, 2025 06:24 p.m. IST

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