5 months ago
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Actor and wellness entrepreneur Shilpa Shetty Kundra has approached the Bombay High Court alleging rampant misuse of her individuality done artificial quality tools, e-commerce platforms and societal media. In a suit filed nether the Commercial Courts Act, Ms. Shetty has named 28 defendants, including websites, AI platforms and planetary tech giants, accusing them of exploiting her name, image, dependable and likeness without consent for commercialized gain.
The petition, filed done advocator Sana Raees Khan, seeks urgent ex-parte injunctions, takedown of infringing content, disclosure of seller details and damages of ₹5 lakh. Ms. Shetty has besides requested the assignment of a tribunal receiver to prehend infringing merchandise and physics data, and directions to authorities agencies to enforce removal of unlawful content.
The actor’s petition said the defendants’ actions “violate my cardinal close to privateness nether Article 21 and tarnish the estimation and goodwill I person built implicit decades.” She discovered the misuse successful November 2025 erstwhile an lawsuit titled “Shilpa Shetty Award Show – Client Promotion Packages” was advertised without her consent. Since then, she claims, violations person continued regular crossed platforms.
The petition alleges that AI-driven tools person created deepfake videos and dependable clones portraying her successful “obscene, indecent and defamatory contexts.” It besides points to GIF-hosting platforms utilizing clips from her films without permission, and e-commerce sites selling products specified arsenic “Shilpa Shetty Yellow Saree” and “Fear Less – Shilpa Shetty Celebrity T-shirt,” falsely implying endorsement.
Jewellery marketed arsenic “Shilpa Shetty Inspired Choker Set” and manipulated visuals circulating connected Reddit and different platforms are among the cited examples.
Ms. Shetty argues that these acts infringe her property rights nether Articles 19 and 21 of the Constitution, motivation rights nether Sections 38, 38A and 38B of the Copyright Act, and magnitude to passing disconnected nether communal law.
The defendants see Amazon and Flipkart for hosting infringing listings, portion Meta, Google and X Corp person been named for enabling dissemination of manipulated content, the petition said. The Ministry of Electronics and Information Technology and the Department of Telecommunications person been impleaded arsenic proforma parties to guarantee enforcement of tribunal orders.
“No 1 tin utilize oregon imitate immoderate facet of my personality—be it my name, representation oregon voice—without consent,” Ms. Shetty said in her petition, warning that inferior prime goods and defamatory contented “debase my persona and mislead the public.” The histrion has sought a dynamic injunction to artifact aboriginal infringing contented and reflector websites, and John Doe orders to restrain unidentified wrongdoers.
