Be’nishan, a federation of Farmer Producer Organisations (FPOs) established arsenic a Farmer Producer Company (FPC) with enactment from the Society for the Elimination of Rural Poverty (SERP) successful December 2019, has recorded cumulative concern of ₹463 crore done procurement nether Minimum Support Price (MSP), Price Stabilisation Fund (PSF), and Price Support Scheme (PSS) mechanisms, according to the SERP officials.
Of the total, ₹151 crore was achieved done nonstop output marketing. The inaugural has enabled farmers to gain an further income of 15% to 20%, astatine a clip erstwhile securing remunerative returns remains a challenge.
Panchayat Raj and Rural Development Minister D. Anasuya Seethakka lauded the efforts of the Society for the Elimination of Rural Poverty (SERP), stating that its initiatives to supply marketplace entree for farmers’ produce, trim the relation of middlemen, and economically empower women farmers service arsenic a exemplary for the country.
The federation has supported tiny and marginal farmers successful accessing amended markets by providing aggregation, grading, and proviso concatenation assistance. This has besides enabled immoderate growers to export constricted quantities of their produce. Hundreds of farmers crossed the State are reported to person benefited from improved marketplace entree and amended terms realisation.

Women farmhands benignant and cleanable mangoes successful Pebbair colony of Wanaparthy district.
“I americium thankful to SERP for the enactment that enabled maine to export 8 crates of Mallika mangoes this season. Though the quantity is small, it shows that farmers similar america tin present entree nationalist and planetary markets done corporate marketing,” said Balakrishna, a mango husbandman from Pebbair colony successful Wanaparthy district.
Be’nishan has established linkages with home and planetary buyers and entered into partnerships with retail chains specified arsenic Reliance, Flipkart, Big Basket, Metro Cash & Carry, Waycool, More, Prism, Scoops, Star Bazaar, and Ratnadeep. It has besides tied up with agro-processing firms including Plant Lipids, Yellow & Greens, Suguna, Sneha, KJL, and MARS.
Farmer Producer Companies operating nether the federation person played a cardinal relation successful strengthening marketplace access. Veepanagandla FPC, which operates crossed 5 mandals, has 370 shareholders and has recorded an yearly turnover of ₹1.45 crore. Its concern includes crops specified arsenic mango, reddish chillies, custard apple, maize, and reddish gram. The FPC besides generates seasonal employment for astir 450 radical during the mango season.
Be’nishan provides infrastructure enactment specified arsenic grading and sorting units, segregators, cooling chambers, container packing facilities, transportation, and pre-cooling units. These facilities assistance support prime standards required for export markets.
“The prime of the effect is captious for securing amended prices. If mangoes ooze, they get discoloured, affecting some prime and price,” said N. Rajitha, Chief Operating Officer, SERP.
The federation comprises 84 FPOs, including 65 FPCs and 19 cooperative FPOs, dispersed crossed 30 districts, 404 mandals, and 3,072 villages. It covers 6,967 Farmer Producer Groups (FPGs) and has a rank basal of 1.09 lakh tiny and marginal farmers, astir of whom are besides portion of Self-Help Groups (SHGs).

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