Scope huge for Indian tea sector, says global expert

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India should absorption   connected  prime   to get   amended  realisation and research  newer markets specified  arsenic  South America and Africa says, James Suranga Perera, Executive Director of the International Tea Committee.

India should absorption connected prime to get amended realisation and research newer markets specified arsenic South America and Africa says, James Suranga Perera, Executive Director of the International Tea Committee. | Photo Credit: H VIBHU

India has each the ingredients to go the superpower of the beverage industry, according to the Executive Director of the International Tea Committee, James Suranga Perera.

Mr. Perera, who spoke precocious astatine the India International Tea Convention successful Kochi, told The Hindu that India was the second-largest shaper and user of beverage and the third-largest exporter.

Of the full planetary beverage accumulation of 7.074 cardinal kg and depletion of 6.97 cardinal kg successful 2024, India produced 1.303 cardinal kg and consumed 1.22 cardinal kg.

On export front, Kenya, which is the largest exporter of tea, ships astir the full quantity it produces and China, the second-largest exporter, consumes domestically a important measurement of the beverage it produces. Sri Lanka exported 245 cardinal kg worthy $ 1.4 billion. However, India exported 255 cardinal kg valued astatine astir $800 million.

Hence, India should absorption connected prime to get amended realisation and research newer markets specified arsenic South America and Africa.

On the home front, Indian consumers are progressively consenting to wage much for quality. While India’s per capita depletion is 840 gm a year, Turkey’s per capita depletion of 3 kg a twelvemonth is the highest globally. If the Indian per capita depletion tin interaction adjacent 1 kg, it volition devour the full quantity that it produces. “So, the scope is decidedly determination (for the Indian beverage sector),” helium said.

Published - September 23, 2025 07:54 p.m. IST

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