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The famed Tirumala laddu, which has large request among the pilgrim fraternity, registered its highest-ever monthly income successful May this year, reflecting a crisp emergence successful pilgrim footfall astatine the elevation temple of Lord Venkateswara.
Every day, tens of thousands of devotees transportation location the laddu prasadam aft offering prayers astatine the elevation shrine.
Behind the making of the laddus lies a monolithic round-the-clock cognition astatine the temple ‘Potu’ (kitchen) - wherever centuries-old contented is complemented by modern infrastructure to guarantee uninterrupted proviso of the prasadam to the devotees.
Around 700 Sri Vaishnava Brahmins, assisted by TTD unit and supervisors, enactment successful shifts passim the time to hole them with unwavering devotion, strictly adhering to the accepted “Dittam” standards approved by TTD successful 1950-51.
The globally acclaimed laddu, which enjoys Geographical Indication (GI) tag and is backed by an FSSAI licence, is produced nether stringent quality-control measures.
Raw materials procured for the mentation of prasadam acquisition laboratory investigating earlier use, portion 2 AI-powered colour-sorting machines installed successful the Potu assistance region impurities and guarantee that lone high-quality ingredients are utilized successful the accumulation process.
The standard of the cognition is besides arsenic remarkable. The TTD consumes much than 68 tonnes of earthy materials each day, including sugar, gram flour, ghee, cashew nuts, raisins, cardamom and ‘kalkand’, required successful the making of the prasadam.
The temple room is supported by specialised units specified arsenic the Boondi Potu, Padi Potu and further accumulation sections, too a high-capacity flour mill, ghee retention tanks, state works and conveyor-based transport systems. On an average, much than 4 lakh laddus are prepared daily, with accumulation enhanced further connected the days of dense turnout successful the crowds and festive occasions.
For the convenience of devotees, laddus are distributed done 56 counters functioning circular the timepiece successful 3 shifts. Digital payment-enabled kiosks person besides been introduced for the acquisition of further laddus, portion each devotee is provided 1 escaped laddu aft darshan. To forestall shortage during highest periods, the TTD maintains a buffer banal ranging from 8 lakh to 10 lakh laddus.
The ratio of this elaborate strategy was reflected successful May 2026, erstwhile the TTD recorded a historical merchantability of 1.21 crore laddus, surpassing the 1.10 crore laddus sold successful May 2025.
The milestone highlights some the increasing popularity of the Tirumala shrine and the TTD’s quality to sphere the sanctity, prime and contented of the famed prasadam, portion catering to the ever-increasing request for the laddus, which tastes saccharine successful each bite.
