7 months ago
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Cricketing icon and Bharat Ratna Sachin Tendulkar connected Friday (October 10, 2025) launched TEN x YOU, a sportswear and athleisure marque which has been developed done his insights and on-ground acquisition arsenic an ace sports person.
Initially targeted astatine cricket players, the institution SRT10 Athleisure Pvt. Ltd., co-founded by Sachin Tendulkar, Karthik Gurumurthy, and Karan Arora, which owns this brand, volition present shoes for radical into different sports and the masses successful general.
Speaking astatine the launch, Mr. Tendulkar, co-founder & main inspiration officer, TEN x YOU, said: “My imaginativeness is to spot India determination from a sport-loving to a sport-playing nation, and to this end, I privation everyone, from the gully to the stadium, to play, to train, and consciousness the joyousness I felt!”
“With TEN x YOU, the aforesaid attraction to item I demanded from my bat and kit has been poured into each athleisure merchandise made by us. Playing a athletics volition marque you consciousness connected apical of the world, truthful conscionable start, and ne'er halt playing!” helium added.
Karthik Gurumurthy, co-founder & CEO, TEN x YOU, said: “TEN x YOU is insight-led and retail-ready. We wanted to bring successful Sachin Tendulkar’s acquisition and real-world insights from his travel to plan products that go a go-to prime for each Indian, careless of property oregon gender, and assistance them relive the youthful days of play.”
“Indian feet are wider; our assemblage structures and clime conditions are unsocial — and our products are made keeping that successful mind. Our scope caters to cricketers crossed each levels — from recreational players to semi-professionals and professionals — and extends into trainers and manner collections designed for mundane comfortableness and versatility. Each merchandise is tested and refined against real-world conditions to guarantee superior comfort, durability, and style,” helium said.
With plans to physique a beardown beingness crossed some online and offline retail channels, TEN x YOU aims to marque premium-quality sports and athleisure cogwheel accessible to each aspiring jock crossed India.
To statesman with the marque is targeting a gross of ₹4 to ₹5 crore a month. From 18 months onwards it aims monthly revenues of ₹30 to ₹35 crore. While India is the absorption market, exports are planned successful a twelvemonth oregon two.
The shoes are priced betwixt ₹5,000 to ₹6,000 a brace and the apical extremity cricket shoes are priced astatine ₹9,000 a pair.
The institution is backed by Peak XV (Part of SurgeXI Co-Hort) and Whiteboard Capital.
