RT mission sets a global model of women empowerment in tourism, says Kerala Tourism Minister

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Kerala’s Responsible Tourism (RT) has been recognised globally for strengthening women empowerment and supporting agrarian system done sustainable and inclusive initiatives, Tourism Minister P.A. Mohamed Riyas said present connected Wednesday. He was speaking aft inaugurating a five-day Kerala Responsible Tourism Festival connected Kanakakkunnu Palace grounds successful the city.

With 26,000 RT units crossed Kerala, astir 1.5 lakh families are nonstop beneficiaries of the RT mission’s assorted projects crossed the State, said the Minister.

The information that 80% of the RT units are led by women shows the occurrence of Kerala’s gender-inclusive tourism and the State’s committedness towards UN’s Gender Inclusive Tourism policy, said Mr. Riyas. In 2025-26, the State Budget earmarked an magnitude of ₹4 crore rupees for women entrepreneurs for providing loans up to 15 lakhs astatine an involvement complaint of 4%, helium said. Also, 50% of the full Budget allocated for RT ngo is acceptable isolated for women, helium added.

Responsible tourism had besides been an integral constituent of Kerala Tourism’s accelerated maturation successful caller years. Kerala Tourism has received astir 14 awards successful nationalist and planetary level for its initiatives successful RT, added Mr. Riyas. The RT ngo has made imaginable divers experiences for travellers specified arsenic agri workplace tourism, nutrient tourism and projects that nexus tourism with taste and ecological conservation that elevate agrarian destinations similar Kanthalloor and Beypore to planetary level, the Minister noted.

Market support

The five-day festival aims to springiness a beardown marketplace enactment to RT units, facilitating them to merchantability their products and besides question caller concern opportunities by collaborating with circuit operators, vloggers, edifice owners etc.

At the event, a memorandum of knowing for implementing involvement subvention strategy for women successful RT units was exchanged by Women Development Corporation managing manager Bindu V.C. and Rupeshkumar K., CEO, Kerala Responsible Tourism Mission Society. The festival serves arsenic a venue for RT units from crossed Kerala to showcase their initiatives that took tourism to the grassroot-levels arsenic a sustainable and inclusive economical enactment with progressive information of section communities.

A scope of accepted products and artifacts, bearing the imprint of RT units from antithetic parts of Kerala, are exhibited astatine the festival, which has astir 120 stalls selling products made by members and artisans of RT units. Food stalls dishing retired full-course meals and delicacies from antithetic parts of Kerala astatine the festival promises visitors a uncommon accidental to relish authentic cuisine from up northbound Kasaragod to the State capital.

Published - February 11, 2026 08:31 p.m. IST

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