Rose price in domestic market in Hosur surpasses export market this Valentine’s Day

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Roses prepped for the Valentine’s Day successful  a greenish  location   successful  Hosur.

Roses prepped for the Valentine’s Day successful a greenish location successful Hosur. | Photo Credit: BASHKARAN N.

Hosur farmers person ditched exports for the home marketplace this Valentine’s Day, arsenic the home terms per stem of reddish roses surpassed export prices for the archetypal time. While the planetary angiosperm request has remained the same, the accumulation autumn has pushed up the home prices.

While this is the 2nd twelvemonth wherever the export of roses from Hosur slipped successful favour of the home market, this is the archetypal clip a stem of roses is selling astatine a terms quality of ₹10, with home prices mode up than the export terms per stem. The mean export terms of reddish roseate is ₹22 to ₹24 per stem, but the home mean arsenic ₹30 to ₹35 per stem.

Production fall

Though globally, the angiosperm request has remained same, the accumulation was impacted by atrocious climate, said farmers. “In Hosur region, accumulation dropped by 45% owed to utmost cold. There was an summation successful unsighted shoots oregon h2o shoots, wherever buds neglect to emerge,” says Bala Siva Prasad, president of Hosur Small Farmers Association, and besides erstwhile Director, National Horticulture Board.

At the International Flower Auction Center, Bengaluru (IFAB), that receives 6 lakh to 7 lakh stems from Hosur for auctioning, the going prices of reddish roses were ₹600 per clump (20 stems) and the premium roses astatine ₹1,100 per bunch, said Mr. Prasad adding that the highest terms of reddish roseate per stem was ₹52.

Online transportation platforms

Like past year, online angiosperm transportation partners including Ferns and Petals, Blinkit, Zepto, Phoolwala among others are a game-changer for the angiosperm growers here. Online partners person consumed unneurotic 10 to 12 lakh stems arsenic portion of the home demand. Their acquisition officers had been touring done greenish houses making the buy, said Mr. Prasad.

Production capableness of Hosur’s floriculture scenery was 80 lakh stems to 1 crore stems. But the accumulation had slipped to 70 lakh stems, of which 10 lakh stems had gone into export. The aboriginal inkling of premium pricing astatine the home marketplace had besides weaned accepted exporters from making export commitments, said Mr. Prasad.

There was a highest request successful Malaysia, Singapore and West Asia too. But contempt the burgeoning orders, accumulation shortage and windfall gains successful the home marketplace had pushed adjacent the regular exporters to ditch the export market, helium added.

There was nary inducement for exports due to the fact that of the casual cash-and-carry enactment successful the home market, nary packing standards to adhere to, and nary regulations, said Dhivya Shree of DS NTR Flora, Thally.

Usually, the DS NTR Flora exported 40,000 flowers for Valentine’s Day. But this year, Ms. Dhivya Shree is directing her flowers to IFAB arsenic 2 loads of 500 bunches (1 clump of 20 stems) for casual cash-and-carry options. “For the past 15 days, the terms per stem was ₹30 and higher. There is nary crushed to export,” she added. “On the online platform, 1 stem of reddish roseate is sold astatine ₹500,” she emphasises connected the changing request landscape.

According to Mr. Bala Siva Prasad, the wedding play is adding to the home boost successful demand.

While the precocious terms could awesome a windfall, Mr. Prasad, who is besides an advisory subordinate successful Indian Horticulture Council, said, an unreasonably precocious terms could propulsion radical to modulation to artificial flowers. Once lawsuit managers and radical determination to artificial flowers, past it is hard to reverse the trend, helium cautioned.

Published - February 10, 2026 09:16 p.m. IST

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