Riz Ahmed interview: On ‘Bait’ and building a genre-bending, Bond-adjacent fever dream

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Riz Ahmed attends Prime Video’s “Bait” peculiar   NYC screening and afterparty connected  March 16, 2026, successful  New York City; a inactive  from “Bait”

Riz Ahmed attends Prime Video’s “Bait” peculiar NYC screening and afterparty connected March 16, 2026, successful New York City; a inactive from “Bait” | Photo Credit: Jason Mendez/Getty Images and Prime Video

British histrion and rapper Riz Ahmed’s Bait, which helium wrote and stars in, tells the communicative of an out-of-work Pakistani British actor, Shah Latif, auditioning for the relation of James Bond. The music, a premix of 1970s South Asian movie psychedelia and UK nine civilization and 1 of the coolest remixes of Eurythmics’ ‘Sweet Dreams (Are Made of This)’, echoes the show’s genre-hopping DNA.

“We wanted to bespeak the hybrid world of London, of Mumbai, of Bengaluru, of each metropolis today,” Riz says implicit a telephone from London arsenic helium heads to rehearsals for Saturday Night Live UK. “Our tastes are eclectic. Our world is often afloat of juxtapositions. We wanted to person that wide scope of antithetic flavours, due to the fact that that is what the amusement is like. It bridges and leaps crossed antithetic tones, from drama to play to thriller to romance. We wanted a soundtrack that reflects those tonal shifts and that genre-bending, genre-defying approach.”

Published - April 09, 2026 06:51 p.m. IST

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