Quirky campaign tactics mark West Bengal Assembly election push

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BJP campaigner  from Bidhannagar, Sharadwat Mukherjee, canvassing with a food  successful  West Bengal connected  Sunday, March 27, 2026.

BJP campaigner from Bidhannagar, Sharadwat Mukherjee, canvassing with a food successful West Bengal connected Sunday, March 27, 2026. | Photo Credit: Special Arrangement

In West Bengal, candidates crossed enactment lines are engaging successful quirky campaigns to link with voters successful their constituencies. From giving radical a shave astatine a section barber store to helping idiosyncratic chop vegetables successful a kitchen, candidates are doing it each to boost their prospects successful the upcoming State Assembly elections.

These theatrical visuals from electoral campaigns person present gone viral connected societal media. Several societal media influencers person besides begun making parody versions of these viral videos.

Partha Hazari, a All India Trinamool Congress campaigner from Hooghly’s Pursura, entered a local’s room and began making rotis connected a clay oven. The women of the location said that their LPG cylinder had tally out, taking a excavation astatine the existent LPG crisis, which the Trinamool has raised arsenic a large predetermination contented against the Bharatiya Janata Party (BJP). On the different hand, BJP’s Asansol Dakshin campaigner Agnimitra Paul fried fritters astatine a local’s house. “Since our Chief Minister recommended that we fry fritters and beverage to marque wealth since determination are nary jobs successful the State, this is what I americium doing,” Ms. Paul said.

Ms. Paul further added that determination is nary manufacture successful West Bengal, starring to a deficiency of jobs, and accused the Chief Minister of wrongfully claiming that 21 lakh jobs had been created successful the State.

Meanwhile, Ranjan Dhara, fielded by the Trinamool from Balagarh, took a detour and entered a neighbourhood kitchen, wherever helium began cooking a repast astatine a local’s house. Candidates of the Communist Party of India (Marxist) were not acold down successful the trend. Shuvojit Dasgupta, CPI(M)’s campaigner from Rajarhat-Gopalpur, was seen cutting banana flowers astatine a local’s house.

In a parallel campaign, Anup Saha, BJP MLA from Dubrajpur, entered a section barber store and began giving a shave to a lawsuit seated successful the barber’s chair, drafting attraction connected societal media.

Deviating from the party’s accustomed communicative of a vegetarian diet, BJP campaigner from Bidhannagar, Sharadwat Mukherjee, canvassed with a fish, attempting to awesome that the saffron enactment would not enforce restrictions connected non-vegetarian nutrient if it were voted to powerfulness successful West Bengal.

Another BJP candidate, Gopal Chandra Saha, fielded from Malda, was seen moving successful the fields and collecting potatoes alongside farmers. Meanwhile, Trinamool’s Mitali Bag was seen trying her manus astatine cooking, farming and knitting crossed aggregate households successful her Arambag constituency.

To gully a younker connect, Trinamool’s Ramjiban Mandi from Keshiary constituency was seen moving 12 km to scope a gathering addressed by enactment wide caput Abhishek Banerjee. Another candidate, Pratibha Rani Maity from Narayangarh constituency, has been campaigning connected her cycle, reaching voters wrong villages.

As Bengal and its candidates hole for the precocious stakes predetermination successful the State, governmental leaders are turning to mundane activities to link with voters and onslaught a chord.

The State is headed for a 2 signifier canvass connected April 23 and 29 for 294 constituency seats.

Published - March 27, 2026 06:58 p.m. IST

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