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The fig of followers connected the Tamil Nadu Chief Minister’s authoritative societal media handles, particularly Instagram, accrued importantly aft Tamizhaga Vettri Kazhagam (TVK) person C. Joseph Vijay took implicit arsenic the Chief Minister.
In a abbreviated span of a small much than 48 hours, the followers number accrued from 4.56 lakh connected May 9 to 1.9 cardinal connected May 11. The quantum leap successful the fig of followers was attributed to the beardown beingness of TVK crossed societal media platforms too the stardom factor.
Going by societal media analytics, the fig of followers successful @cmotamilnadu remained 4.47 lakh from April 11 to May 8, 2026. The number started to surge from May 11 aft Mr. Vijay’s swearing successful arsenic Chief Minister and the authoritative illustration photograph was changed.
TVK steadily built its beingness successful societal media, particularly Instagram and ‘X’. The followers number of the Chief Minister’s Office is presently 2.2 cardinal and 4.16 lakh successful ‘X’ (@CMOTamilnadu) and Facebook (Chief Minister of Tamil Nadu) respectively which officials accidental was overmuch much than treble compared to what it was a week ago. The followers number connected Instagram crossed 2.1 cardinal connected Tuesday.
Gained traction aft swearing-in
“We supply the photographs, video, and code copies to the societal media squad and they upload the contented crossed societal media platforms. There has been a tremendous summation successful the fig of followers. The societal media handles gained traction aft the swearing-in of the Chief Minister,” a elder authoritative handling the Social Media helping successful the Directorate of Information and Public Relations (DIPR), told The Hindu connected Tuesday.
Several handles with a ample pursuing of younker and students were progressive successful the sanction of TVK arsenic its younker helping oregon Information Technology squad successful antithetic districts. “It is imaginable that they, on with the fans of the Chief Minister, followed the authoritative handles of the Chief Minister’s Office,” the authoritative said.
He said the societal media squad functioning nether the DIPR comprised good trained young engineering graduates. However, the enactment of an outsourced bureau was being taken successful the making of cards, reels, and videos. “We are successful the process of standardising the squad and processes to nutrient adjacent amended results successful presumption of prime and content.”
‘Virtual warriors’
Official sources said the publication of followers, peculiarly the youth, was immense successful promoting the person and the party’s ideology successful the tally up to the elections. The propaganda machinery operating successful the societal media crossed boundaries was truthful impactful that Mr. Vijay thanked the ‘virtual warriors’ successful his code soon aft becoming the Chief Minister, sources said.
“Our person was a celebrated histrion successful the movie manufacture with a immense instrumentality following. His introduction to authorities and consequent winning with a monolithic mandate gave a caller anticipation for the radical that their beingness is acceptable to alteration by mode of bully governance. The azygous largest accomplishment of the Chief Minister is the mode helium his handling authorities positively and confidently,” K.G. Arunraj, Minister, said.
