Press Club of India issues election reporting advisory to media

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Tamil Nadu Deputy Chief Minister Udhayanidhi Stalin and DMK campaigner  Nithya Sukumar during a run  for the upcoming Assembly election, successful  Kanchipuram connected  Monday (March 30, 2026).

Tamil Nadu Deputy Chief Minister Udhayanidhi Stalin and DMK campaigner Nithya Sukumar during a run for the upcoming Assembly election, successful Kanchipuram connected Monday (March 30, 2026). | Photo Credit: ANI

The Press Council of India (PCI) has advised people media to travel the Guidelines connected Election Reporting and Norms of Journalistic Conduct-2022 connected “paid news” during the coming elections.

The media has besides been asked to abide by the provisions related to “pre-poll” and “exit polls” successful a abstracted advisory.

The elections are to beryllium held successful Assam, Kerala, Tamil Nadu, West Bengal, and Puducherry, and bypolls successful Goa, Gujarat, Karnataka, Maharashtra, Nagaland, and Tripura.

“The newspapers are not expected to indulge successful unhealthy predetermination campaigns, exaggerated reports astir immoderate candidate/party oregon incidental during the elections. In practice, 2 oregon 3 intimately contesting candidates pull each the media attention. While reporting connected the existent campaign, a paper whitethorn not permission retired immoderate important constituent raised by a campaigner and marque an onslaught connected his oregon her opponent,” it said.

Stating that the Press should eschew reports that thin to beforehand feelings of enmity oregon hatred betwixt radical connected the grounds of religion, race, caste, assemblage oregon language, the assembly said it should besides refrain from publishing mendacious oregon captious statements astir the idiosyncratic quality and behaviour of immoderate candidate, etc.

“No idiosyncratic shall behaviour immoderate exit canvass and people oregon publicize by means of the people oregon physics media oregon disseminate successful immoderate different manner, whatsoever, the effect of immoderate exit canvass during specified period, arsenic whitethorn beryllium notified by the Election Commission successful this regard,” it said, adding that immoderate idiosyncratic who contravenes the provisions acrophobic would beryllium punishable with imprisonment for a word that whitethorn widen to 2 years, oregon with fine, oregon both.

Published - March 30, 2026 09:50 p.m. IST

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