5 months ago
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Prasar Bharati, the government-owned nationalist broadcaster, has uploaded a draught Content Syndication Policy, 2025 connected its website for nationalist consultation. The argumentation seeks to beforehand taste outreach and monetise content, portion besides upholding its nationalist work mandate, Minister of State for Information and Broadcasting L. Murugan said successful the Lok Sabha connected Wednesday.
A structured manufacture consultation had been carried retired with cardinal stakeholders crossed the media ecosystem, including OTT (Over-The-Top) platforms, linear TV broadcasters, vigor networks, telecom carriers, IPTV (Internet Protocol Television) operators, and contented aggregators, Mr. Murugan said successful effect to questions by T.M. Selvaganapathi, MP from Salem, Tamil Nadu.
The argumentation aims to monetise contented produced by Doordarshan and Akashvani; archived nationalist and determination content; digital-first contented published connected Prasar Bharati’s OTT platform; and unrecorded sum of authorities events, festivals, and sports, among others. The contented could beryllium commissioned, co-produced, licensed, oregon owned by Prasar Bharati.
The draught argumentation calls for “strategic collaborations” with home and planetary platforms to grow the scope of Prasar Bharati’s content, and fortify India’s taste beingness globally. It provides for flexible licensing models, including a level fee, gross share, and minimum warrant with gross share.
