3 weeks ago
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: The Bangalore Metro Rail Corporation Limited (BMRCL) has floated a tender to show advertisements connected selected piers and portals crossed its operational and upcoming Namma Metro corridors successful Bengaluru, opening up thousands of advertizing spaces on the Namma Metro network.
The tender, issued recently, seeks proposals from advertizing agencies for the “design, development, cognition and maintenance” of advertisement panels connected Metro structures on the Purple, Green, Yellow, Pink and Blue lines.
According to officials, BMRCL plans to present some static and integer advertisement panels connected Metro piers and portals portion ensuring that the displays are aesthetically designed and comply with advertisement regulations.
A elder BMRCL authoritative said, “The determination is aimed astatine generating non-fare gross for the Metro relation portion besides ensuring that advertisements on the corridors are regulated and visually appealing.”
“The nonsubjective is to make organised and world-class advertizing infrastructure crossed Metro corridors without creating ocular clutter. The advertisements volition person to comply with GBA and different statutory guidelines,” the authoritative added.
Advertisements connected 5,294 piers and portals
The tender covers existing corridors specified arsenic the Purple Line from Whitefield to Challaghatta, Green Line from Madavara to Silk Institute, and the upcoming Yellow Line betwixt Bommasandra and RV Road. It besides includes aboriginal corridors similar the Pink Line from Kalena Agrahara to Tavarakere and the Blue Line connecting Silk Board to Kempegowda International Airport.
As per the document, the Purple Line unsocial volition person 2,538 advertisement boards dispersed crossed 1,308 piers and 76 portals, covering much than 1.04 lakh quadrate feet of advertizing space. The Green Line is projected to person 2,022 advertisement boards with a full advertizing country of implicit 79,000 sq ft, portion the Yellow Line volition person 1,355 advertisement boards covering astir 53,000 sq ft. The upcoming Blue Line to the airdrome is expected to look arsenic 1 of the largest advertizing corridors nether the project, with astir 2,960 advertisement boards planned crossed piers and portals.
The advertisement boards projected connected piers volition mostly measurement 9 feet by 4 feet, portion larger portal advertisements are projected successful 8 feet by 15 feet dimensions. BMRCL has fixed a minimum reserve concession interest of ₹83.03 crore annually, inclusive of GST, for the project.
Advertisement declaration fixed for 7 years
The selected concessionaire volition beryllium liable for obtaining approvals from the Greater Bengaluru Authority (GBA) and different statutory agencies, installing the advertisement structures, ensuring electrical and occurrence information compliance, and maintaining the displays during the concession period, according to tender document.
The declaration play has been fixed astatine 7 years, with a proviso to widen it by different 3 years based connected communal agreement.
Meanwhile, the papers notes that definite piers betwixt Hebbagodi Metro presumption and Huskuru Road Metro presumption already diagnostic accepted paintings. In specified locations, advertisements whitethorn alternatively beryllium permitted connected the median information betwixt piers to sphere the artwork.
The BMRCL has witnessed a important leap successful non-fare container gross (NFBR), which accrued from ₹54 crore successful 2024-25 to ₹145 crore successful 2025-26, registering a maturation of astir 168%. The corporation’s non-fare gross portfolio present includes respective segments specified arsenic retail kiosks and outlets wrong Metro stations, advertisements wrong and extracurricular Metro premises, bid branding, parking facilities, arsenic good arsenic newer initiatives similar EV charging and artillery swapping stations.
