‘Nukkad Naatak’: How street theatre and social media helped this indie film stand out

The rubric paper of Nukkad Naatak, the Hindi autarkic movie written and directed by Tanmaya Shekhar, reads, “How to Enter Bollywood presents” — a motion to the film’s societal media run of 25 short-form videos that helped physique aboriginal buzz.

The run emerged erstwhile Tanmaya, on with co-producer and histrion Molshri, realised that making a movie was lone fractional the job; reaching audiences without a prima oregon a known accumulation location was the bigger challenge. They adjacent hired a caravan, travelling crossed 15 cities successful North India to beforehand the film, often staging thoroughfare theatre performances on the way.