4 months ago
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The North Eastern Tea Association (NETA) volition confer its Lifetime Achievement Award connected Piyush Desai, the 86-year-old president of the Wagh Bakri Tea Group, which has been successful the beverage concern since 1892.
The radical owns and operates 1 of India’s starring packaged beverage companies, with a turnover of implicit ₹2,000 crore and an estimated marketplace stock of 9%. It is the 3rd largest beverage marque successful the country, down Hindustan Unilever and Tata Consumer Products.
“Piyush Desai is simply a beverage maestro with six decades of acquisition successful the beverage industry. He is simply a beverage tasting and valuation adept and has been instrumental successful mounting precocious standards of prime successful the institution with his heavy cognition and insights of the industry,” erstwhile NETA president Ajay Dhandharia said connected Friday (January 9, 2026).
NETA advisor Bidyananda Barkakoty said Mr. Desai was the president of the Federation of All India Tea Traders Association, an apex assemblage of beverage packers and traders successful the country, and the laminitis president of the Western India Tea Dealers’ Association.
“There is simply a peculiar enslaved betwixt Assam and Gujarat due to the fact that Assam is the largest shaper of beverage and Gujarat is the largest user of beverage successful India,” helium said.
NETA, established successful 1981, has 183 subordinate beverage companies crossed Assam, Nagaland and Arunachal Pradesh. These members correspond astir 165 cardinal kilograms of processed beverage annually, accounting for astir 23% of Assam’s full beverage production.
The relation has earlier conferred the Lifetime Achievement Award connected Apurba Kumar Barooah and Sagar Metha.
