New campaigning style wins ground for TVK

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The jubilant TVK cadre adjacent   the counting centre successful  Dindigul connected  Monday.

The jubilant TVK cadre adjacent the counting centre successful Dindigul connected Monday. | Photo Credit: G. KARTHIKEYAN

The 2026 Assembly results successful Tamil Nadu person revealed that accepted run benignant is present passé. Tamilaga Vettri Kazhagam (TVK), which was officially founded by actor-turned-politician Vijay successful February, 2024, wrong 2 years has been capable to clasp distant successful a State that had for much than 50 years kept their tryst with the Dravidian parties, reveals that thoroughfare country meetings, reaching retired personally to voters oregon pampering pouch boroughs by donations to temples oregon societal functions does not matter.  

What TVK had tapped was the implicit 5.5 cardinal followers that Vijay has connected his authoritative X grip @actorvijay, his implicit 16.1 M followers connected instagram and his monolithic pursuing connected his authoritative Facebook leafage @ActorVijay with implicit 7.7 cardinal likes. It tin beryllium good assumed that his monolithic instrumentality pursuing had translated into grassroot level workers who had influenced not conscionable their families but besides their adjacent ones. The different parties look not to person reckoned with this passive method of canvassing for votes, which was unobtrusive.

Even connected the time of polling, astatine galore booths determination were much than 10 enactment workers from DMK, AIADMK and different nationalist parties giving distant booth slips but for the TVK, the enactment workers were minimal connected the ground. Even the candidates were chartless faces, with galore media houses scrambling to put mug shots of these caller guys connected the governmental scene. TVK banked lone connected 1 and the lone known look ‘Vijay’.

Published - May 04, 2026 10:19 p.m. IST

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