Naidu approves ‘Svayam’ as brand name for Dwacra products

Andhra Pradesh Chief Minister N. Chandrababu Naidu has approved the marque name, “Svayam,” for Dwacra products, aiming to boost their visibility successful the nationalist and planetary markets.

The determination was taken during a reappraisal gathering held astatine the Secretariat connected Wednesday, which focussed connected branding initiatives for products crafted by the Dwacra women.

During the meeting, the Chief Minister examined assorted projected marque names and logos presented by officials. He directed that the sentiment of the Dwacra associations beryllium taken into relationship earlier finalising the logo, and the last determination should bespeak the bulk preference.

Mr. Naidu said, “Dwacra women are creating exceptional products, and it is the government’s work to supply them with effectual marketing. The branding indispensable beryllium appealing not lone for section markets but besides to pull nationalist and planetary consumers. The marque sanction and logo should intelligibly convey the conception and make request for these products. Since the products are brought into the marketplace done self-help groups, the sanction ‘Svayam’ is appropriate, and the logo plan should align with this concept.”

The reappraisal was attended by Minister Kondapalli Srinivas and elder officials from the SERP Department, who discussed strategies to heighten branding, promotion, and marketplace scope for Dwacra products.