Murukku makers face price rise crunch in Manapparai

1 day ago 1
ARTICLE AD BOX
Over 700 families beryllium   connected  the merchantability  of murukku successful  Manapparai for their survival.

Over 700 families beryllium connected the merchantability of murukku successful Manapparai for their survival. | Photo Credit: FILE PHOTO

A dependable emergence successful prices of edible oil, gas, and different indispensable goods successful the aftermath of the warfare successful West Asia has deed the Murukku makers of Manapparai, arsenic implicit 700 families engaged successful the cottage manufacture look uncertain times.

The Manapparai Murukku is made retired of a heavy dough of atom flour, urad dal, salt, and spices. The bite-sized snack gets its distinctive crunch owed to its double-frying and earned a Geographical Indication (GI) tag successful 2023.

“At present, murukku manufacturers are facing a labour crunch; substance specified arsenic firewood and commercialized cooking state are getting harder to root and determination is the inflationary pricing of our staple requirements specified arsenic cooking oil, atom flour, lentils, and spices. It is simply a pugnacious clip for our industry,” Sekhar Muthusamy, president, Manapparai Murukku Manufacturers Association, told The Hindu.

Murukku stalls connected the Manapparai-Dindigul road that pull travellers successful ample numbers said that the warfare had raised the outgo of nutrient people integrative packaging, an indispensable portion of selling the snack food.

“Though our accumulation costs are going up, we are not capable to summation our prices due to the fact that customers are reluctant to wage much than ₹20-₹25 for a packet of 12 murukkus,” said a stall owner.

Manapparai’s units utilized refined oil, groundnut and thenar lipid to fry the snacks. “Refined lipid is considered to beryllium the healthier option, and the murukkus person a support beingness of 2 months. A kilo of murukku fried successful refined lipid costs ₹324 portion that fried successful thenar lipid utilized to outgo ₹250, but has present accrued to ₹300. Retailers from large cities thin to root murukkus from Manapparai and re-sell them astatine a large mark-up. It is bittersweet that our manufacturers are incapable to marque ends conscionable locally,” said Mr. Muthusamy.

Published - June 08, 2026 07:22 p.m. IST

Read Entire Article