4 months ago
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With aggravated contention successful the entry-level of the luxury car marketplace successful India, adjacent from non-luxury brands successful the sub ₹50 lakh segment, Mercedes-Benz India has decided to absorption connected worth implicit measurement and ore connected the apical extremity of the luxury car conception wherever margins are better.
In 2025, the institution reported 3% de-growth successful measurement by selling 19,007 units arsenic compared with 19,565 units sold successful 2024.
The measurement of 2025 was backed by 11% maturation successful the Top End Vehicle (TEV ) segment, 12% maturation successful Battery Electric Vehicles (BEVs), and the institution clocked the ‘best ever year’ successful presumption of revenue.
The AMG portfolio grew by 34% powered by request for AMG G63, AMG CLE53 and AMG GLC43.
Mercedes-Benz BEVs present comprise 20% of each top-end Mercedes-Benze sold successful India. 70% of each Mercedes-BEVs sold successful 2025 were priced betwixt ₹1.25 crore to ₹3.10 crore, establishing a beardown lawsuit penchant for top-end BEVs successful the luxury segment, the institution said.
Santosh Iyer, Managing Director and CEO, Mercedes-Benz India, said, “We person delivered different best-ever twelvemonth successful presumption of gross growth, buoyed by precocious affinity amongst discerning customers, reflected successful the beardown maturation successful the TEV conception arsenic good successful top-end BEVs.
“Our strategy of focusing connected ‘value implicit volume’ and offering precocious merchandise substance keeps the lawsuit acquisition astatine the core, portion ensuring customers proceed to bask a feature-rich merchandise and clasp precocious Residual Value for their Mercedes-Benz,” helium said.
“2026 volition beryllium an action-packed twelvemonth with 12 caller merchandise introductions, enlargement of our section accumulation portfolio, the motorboat of the MB.Charge Public, enlargement into caller markets and concern successful upgrading our full network,” helium added.
Mercedes-Benz India kick-started 2026 with the motorboat of the Mercedes-Maybach GLS ‘Celebration Edition’ priced astatine ₹4.10 crore.
It has besides launched the EQS SUV ‘Celebration Edition’ starting astatine Rs. 1.34 crore (5-seater) and Rs 1.48 crore (7-seater).
The institution has besides rolled retired ‘MB. Charge Public’, 1 of the largest and astir established nationalist charging networks contiguous successful 37 countries.
It provides customers implicit end-to-end integration travel — from uncovering a charging constituent to the outgo process — successful a azygous ecosystem.
This work volition beryllium accessible astatine implicit 9,000 DC charging points to each existing Mercedes-Benz BEV customers astatine nary other cost.
The car shaper connected Wednesday (January 14) launched its first-ever ‘Sustainability Compendium Report 2026’ underpinning the divers firm citizenship the institution undertakes, positively impacting the lives of people.
The institution has announced to commencement the section accumulation of the Mercedes-Maybach GLS, which volition bring down the terms of the SUV to ₹2.75 crore.
This marks a important milestone successful the brand’s manufacturing capabilities successful India, making India the archetypal marketplace extracurricular the US to locally nutrient the ultra-luxury Mercedes-Maybach GLS.
“India present features successful Mercedes-Maybach’s apical 5 planetary markets, underlining our beardown absorption connected top-end vehicles, making america the astir desirable luxury automotive brand. Local accumulation volition further heighten the vehicle’s appeal, reiterating our world-class manufacturing prowess and agility, catering to the astir demanding lawsuit wishes for specified exclusive top-end vehicles,” the CEO said.
Mercedes-Benz India said successful 2026 it would heighten its beingness with 15 caller luxury touchpoints successful 2026 successful 3 caller markets, and heighten 15 existing touchpoints according to caller architecture standards.
