3 months ago
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A state-wide wide media run successful Karnataka against speeding, combined with intensified constabulary enforcement, has contributed to a simplification successful mean conveyance speeds and a diminution successful fatalities, according to an valuation study released by the authorities connected Monday (March 2, 2026).
The study connected the “Motorcycle Reconstruction” run was prepared by the WHO Collaborating Centre for Injury Prevention and Safety Promotion astatine NIMHANS successful collaboration with Vital Strategies nether the Bloomberg Philanthropies Initiative for Global Road Safety.
The run was implemented by the Karnataka State Road Safety Authority (KSRSA) for 3 months opening November 2024, alongside targeted enforcement by the Karnataka State Police.
The triangulation survey adopted a multi-source information attack which included information of roadworthy usage behaviour, enforcement, observational velocity and clang data. This information compared pre and post-campaign valuation information from Vital Strategies, velocity observations by NIMHANS and Johns Hopkins Injury Prevention Unit and usurpation and clang information from the Karnataka State Police. Together, these information looked astatine the effectiveness of strategically pairing campaigns with enforcement.
Key findings
Average velocity successful Bengaluru: Reduced by 9.4 kmph (45.91 to 36.56 kmph)
Vehicle speeding: Declined from 6.41% to 5.99%
Fatalities: 13 less deaths betwixt pre and post-campaign periods
Violations registered: Increased from 49,717 to 55,311
Fines collected: Rose by 11%
Behavioural impact
42% of respondents recalled the campaign
93% of viewers felt much acrophobic astir speeding and motivated to comply
Awareness of velocity limits: Increased from 25.8% to 30%
Style of campaign
This instructional-style run featured roadworthy information adept and erstwhile NIMHANS manager G Gururaj, who explains that adjacent a tiny alteration successful velocity tin impact the likelihood of a crash, its severity, and whether idiosyncratic survives.
The run aired connected 12 TV channels and successful 500 cinema theatres, and was displayed connected much than 200 roadside billboards, 1 successful 5 nationalist and section dailies arsenic advertisements, and connected 8 vigor outer channels. The WHO Collaborating Centre astatine NIMHANS conducted the broad valuation of the campaign, analysing information earlier and aft the campaign.
What are the findings of the study?
Gautham Melur Sukumar, Professor of Epidemiology and Head of the WHO Collaborating Centre for Injury Prevention and Safety Promotion astatine NIMHANS, said the mean conveyance speeds successful Bengaluru metropolis declined by 9.4 kmph, falling from 45.91 kmph earlier the run to 36.56 kmph aft its implementation. The proportionality of vehicles exceeding the velocity bounds reduced from 6.41% to 5.99%. During the aforesaid period, 13 less fatalities were recorded, reinforcing the constituent that crashes astatine little speeds are little apt to effect successful death.
Enforcement enactment saw a marked increase. The fig of velocity usurpation cases registered crossed the State roseate from 49,717 successful the pre-campaign play to 55,311 during the campaign. Fines collected from penalties accrued by 11%, reflecting strengthened enforcement measures alongside the media outreach.
Dr. Sukumar said nationalist engagement indicators showed measurable impact. About 42% of respondents recalled the campaign. Among those who had seen it, 93% said it made them much acrophobic astir speeding and motivated them to adhere to posted velocity limits. Nearly 32% discussed the advertisement with others, and 38% reported persuading idiosyncratic not to speed.
Knowledge of velocity limits improved from 25.8% successful 2024 to 30% successful 2025 – a emergence of 4.2 percent points – which means that the connection has been drilled down into a important conception of roadworthy users and that indirectly volition forestall these lives connected the road, helium said.
Systemic change
Releasing the report, Karthik Reddy, Joint Commissioner of Police, Bengaluru Traffic Police (BTP) said, “I observed however consistently media reporting connected the decease trap – Bengaluru-Mysuru road – forced a systemic alteration and brought astir strategical evidence-based interventions that drastically reduced deaths and injuries connected this corridor successful 2023.”
Mr. Reddy said the BTP would proceed to enactment towards reducing deaths and injuries, specifically of two-wheeler users since the information showed that they are astatine highest risk. “The simplification successful deaths (though not significant), and mean velocity successful Bengaluru is simply a affirmative result of this associated collaboration betwixt authorities stakeholders and proves we are connected the close track,” helium said.
J. Purushottham, Additional Commissioner, KSRSA, said the authorization volition effort to enactment the districts having precocious fatalities to heighten the usage of campaigns and enforcement.
