Make-up tailored for Indian weather and skin? This new Chennai beauty brand has some answers

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Chennai-based Svam Beauty, a caller premium make-up brand, has precocious show make-up formulated for Indian tegument that aims to withstand heat, humidity and more. We talk to laminitis Priya George Lakshman astir her quality experiments

Published - April 17, 2026 01:39 p.m. IST

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The articulator  crayons from Svam Beauty

The articulator crayons from Svam Beauty | Photo Credit: Special Arrangement

Blame it connected India’s divers topography and its affluent spectrum of tegument tones, uncovering a make-up marque that genuinely works tin consciousness similar a challenge. It is not conscionable astir matching the weather, which successful Chennai tin plaything betwixt blistery and humid, but besides astir uncovering shades that seamlessly blend with your earthy colour.

Published - April 17, 2026 01:39 p.m. IST

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