7 months ago
2
Though Kerala is the main hub of the accepted healing strategy of medicine, Ayurveda, which attracts some planetary and home tourists, lone a fewer players successful the assemblage person registered with Kerala Tourism.
The Tourism section has precocious introduced a classification strategy for Ayurveda wellness centres, dividing them into Ayur Silver, Ayur Gold, and Ayur Diamond categories based connected their facilities and the prime of service.
However, lone little than 60 players person registered with the department, portion implicit 150 are actively operating successful the assemblage successful Kerala without immoderate classification.
Two reasons
Sajeev Kurup, wide caput of the Confederation of Kerala Tourism Industries (CKTI) and the president of the Ayurveda Task Force of FICCI’s nationalist tourism committee, told The Hindu that determination were 2 large reasons for the mediocre registration for classification. An Ayurveda wellness tourism centre could enactment with the licence issued by the Local Self- Government section oregon the accreditation provided by the National Accreditation Board for Hospitals and Healthcare Providers (NABH). There is nary mandatory regularisation for the centres by the Tourism oregon Health departments.
Second, the stringent norm fixed by the Tourism section that therapists who passed retired from authorities colleges should beryllium enrolled to get the classification dissuaded galore from applying for the classification, arsenic hardly 40-50 therapists walk retired each twelvemonth from authorities colleges, helium said.
Besides, determination is simply a strategy for the existing players to bring tourists to their centres, with agents helping the tourists to take the centres. Even autarkic travellers who scope the State take the centres done idiosyncratic references oregon Google reviews, said Mr. Kurup. However, the classification by the State authorities is bully for the industry.
“We person taken up the substance with the Tourism department, seeking to unbend the proviso and number the acquisition of the therapists for classification,” added Mr. Kurup.
There are implicit 125 mean and large players successful the wellness Ayurveda sector, and implicit 2 twelve accepted Ayurved hospitals successful Kerala. Of late, the mushrooming massage centres and spas are giving the wellness and accepted Ayurveda centres a tally for their money, with these centres without immoderate Ayurveda treatments attracting ‘pleasure seekers’. They utilized to usage the representation of Ayurveda oregon names resembling the accepted players for amended hunt motor optimisation to summation postulation to their centres. In Kochi alone, determination are implicit 100 specified centres.
Wellness tourism conclave
However, the Tourism department's classification volition springiness much visibility to wellness tourism players, with the section disseminating the details of registered players done the Kerala Tourism's website and releasing videos and brochures astatine nationalist and planetary tourism fairs arsenic portion of promoting the State’s accepted medicine system. Further, the section is readying to clasp a wellness tourism conclave successful the State soon to springiness publicity to Ayurveda, said the officials.
