4 months ago
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With the Kerala Literature Festival (KLF) nether mode since Thursday (January 22, 2026), the Kozhikode Corporation has launched its Re-VERSE campaign, calling connected writers, readers, and visitors to follow sustainable, plastic-free practices during the four-day lawsuit connected Kozhikode beach.
Implemented with the enactment of the District Cleanliness Mission and aligned with the United Nations’ #SolveDifferent call, the run carries the motto: ‘Read for the mind, reuse for the Earth, and repetition for the future.’ The inaugural seeks to nexus Kozhikode’s literate individuality with mundane biology responsibility.
In a statement, Mayor O. Sadasivan said that the city’s designation arsenic a UNESCO (United Nations Educational, Scientific and Cultural Organization) City of Literature indispensable beryllium reflected not lone successful discussions connected signifier but besides successful idiosyncratic habits. “Reuse should go arsenic instinctive arsenic rereading a favourite book,” helium added.
The Mayor referred to planetary studies to underline the standard of integrative contamination and its interaction connected quality wellness and the environment. Researchers person detected integrative particles successful bosom milk, placentas, quality blood, aerial and food, indicating that vulnerability begins adjacent earlier birth. Studies person besides documented integrative contamination successful forests, oceans and wildlife, including seabirds.
As portion of the Re-VERSE campaign, Mr. Sadasivan urged visitors to debar single-use integrative bottles and to transportation alloy h2o bottles, reusable cups and towels, including erstwhile travelling.
He besides appealed to writers and speakers astatine KLF to usage their platforms to rise consciousness of biology concerns. While urging writers to donate signed books to the Sahitya Nagari library, the Mayor encouraged visitors to the Re-VERSE pavilion to stock suggestions connected making nationalist events zero-waste. “The Corporation volition springiness precedence astatine its nutrient counters to visitors who bring their ain plates and glasses,” helium added.
