3 months ago
2
Ardent Alcobev, the marque that former England batsman Kevin Pietersen has invested in, has launched not lone blended Scotch whisky, but besides a premium gin and vodka. “What tin I say, I americium an all-rounder!” jokes Kevin successful an interrogation successful Bengaluru. The scope includes ‘bottled successful origin” spirits specified arsenic Dram Bell, a blended Scotch whisky from Scotland, a Russian gin called Gin Soak Premium Dry Gin and Glacir Vodka.
Dram Bell whisky, by Ardent Alcobev | Photo Credit: Special statement
“When I look to put successful brands, I look for 2 things. One, I person to recognize what it is. India has the largest whisky drinking marketplace successful the satellite truthful that checked a batch of boxes. The adjacent question is, who are the partners. I person got large partners with decades of acquisition successful gathering brands and distribution,” helium says astir his concern strategy.
Gin Soak Premium Dry Gin, by Ardent Alcobev
Glacir Premium Vodka
Tasting notes
On the portfolio are vodka and gin, and whisky. The Dram Bell Premium boasts notes of honey, chocolate, and hints of cooked apple. And the Dram Bell Reserve, that is aged 5 years, has affluent aromas of spiced fruits and nutty sweetness and a chocolaty finish.
The Gin Soak Premium Dry Gin, is simply a Russian gin that has a blend of 9 botanicals led by the uncommon medicinal plant, sagan dali from Russia’s Altai Highlands. It is twice-soaked and vacuum distilled. The Glacir Premium Vodka is distilled and bottled successful Russia utilizing waters from Lake Baikal.
“We are readying planetary expansion. We are talking astir the Middle East and immoderate different places successful the east. But this is the archetypal year, we privation to recognize the markets we are in.” The bottles are disposable successful selected States now, namely Delhi, Maharashtra, Karnataka, Goa, Rajasthan and Haryana.
The Bengaluru transportation
“I americium precise excited astir launching successful Karnataka. It is fast-moving opportunity. I archetypal played for Royal Challengers Bengaluru successful the IPL. I person been coming present for 22 years. I person got a fantastic narration with Bengaluru, though I deliberation the roads request to beryllium bigger,” helium says with a laugh. “But that is lone due to the fact that of however palmy the metropolis has become. It is simply a tech hub. RCB is simply a monolithic marque successful the satellite of cricket.” He cites that is different crushed helium has invested due to the fact that helium has seen the maturation successful India. “You guys should beryllium truly proud.”
Quick 5 questions with Kevin Pietersen
Whisky oregon vodka?
KP: Both. And gin, and wine. I’m an each rounder!
On the rocks, oregon cocktails?
KP: Only connected the rocks. I similar it connected the rocks. A batch of ice.
Favourite barroom snack?
KP: Biltong. Biltong is simply a South African delicacy [preserved nutrient jerky]
Second to cricket, what is different athletics you like?
KP: Golf. I americium obsessed by the crippled of golf
If not for cricket, what would you person been doing successful life?
KP: I would person been a pilot. Aviation ever fascinates me
