“No beads, nary sequins, nary embroidery!” announces Seena Sharath of Alappuzha-based Sreekumar Textiles successful an Instagram reel promoting the enterprise’s ‘NEET exam co-ord sets and tops’.
In the post, which has racked up implicit 4 lakh views, she holds up pastel “protocol” tunics successful pink, greenish and achromatic with matching pants, highlighting sizes up to XXL, and urging students to bargain rapidly alternatively than bid online. “There’s nary time, and we volition besides tally retired of stock,” she says, with a consciousness of urgency.

3 weeks ago
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