Kerala Assembly polls 2026: Star effect in State politics

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Back successful 1987, ageing Malayalam superstar Prem Nazir took his plunge into politics, aft immoderate level of persuasion from the Congress leadership. The information that 2 different southbound Indian States were ruled by movie stars, MGR successful Tamil Nadu and NTR successful Andhra Pradesh, astatine that constituent of clip astir apt made the Congress effort retired a akin experimentation successful Kerala. However, contempt the persuasion, Nazir did not contest, but took clip retired from his shooting docket to run for the Congress crossed the State.

Perhaps indicating what Keralites backmost past thought astir movie stars and celebrities intervening successful progressive politics, the Congress failed to triumph that predetermination arsenic the Left Democratic Front (LDF) came to power. It utilized to beryllium adjacent proudly claimed by galore that the glitz and glamour of the movie satellite volition not enactment with the politically alert populace of Kerala. The triumph of filmmaker Ramu Kariat from the Nattika Assembly constituency successful 1965 remained arsenic an aberration until recently.

Even the stellar grounds of histrion and existent Transport Minister K.B. Ganesh Kumar of the Kerala Congress (B) (a constituent enactment of the ruling LDF), who has not mislaid from Pathanapuram since 2001, cannot beryllium explained wholly by his celebrityhood. He benignant of inherited the governmental bequest of his begetter R. Balakrishna Pillai, a erstwhile MP and Minister who held connected to his constituency for implicit 3 decades.

The representation began to alteration successful the 2010s, erstwhile assorted governmental fronts began banking connected the popularity of stars to triumph hard contests. In 2014, histrion Innocent, 1 of the astir fashionable comedians and quality actors successful Malayalam cinema, won from the Chalakudy Lok Sabha constituency. Although helium could not repetition the triumph 5 years later, his triumph changed respective assumptions astir the acceptance of actors successful the electoral arena.

The years since past person seen a fewer much actors making their mark, beryllium it histrion M. Mukesh, who has won connected an LDF summons from the Kollam Assembly constituency successful 2016 and 2021 oregon histrion Suresh Gopi, who won from Thrissur successful 2024 to springiness the Bharatiya Janata Party (BJP) its archetypal Lok Sabha constituency triumph successful Kerala. Gopi’s triumph successful the constituency was partially attributed to his representation arsenic an actor, arsenic galore neutral voters appeared to person chosen him alternatively of different seasoned politicians.

But, adjacent successful this changed scenario, it was not creaseless sailing for each actor. Actors specified arsenic Jagadeesh (Congress), Bheeman Raghu (BJP), Dharmajan (Congress) and G. Krishna Kumar (BJP) person each tasted decision successful elections successful the past decade. 

Current trends

Unlike successful the erstwhile years, the 2 superstars, Mammootty and Mohanlal, are successful the heavy of governmental conversations successful the tally up to the Assembly elections this time. Mammootty inadvertently recovered himself astatine the centre of a governmental contention pursuing his sojourn successful March to the township built by the LDF authorities for families displaced by the catastrophic Mundakkai-Chooralmala landslides successful 2024. A video of his enactment with a CPI(M) territory secretary, asking him not to process him, arsenic it could pb the nationalist to construe his sojourn arsenic being done astatine the party’s behest, went viral.

He has appeared successful promotional videos of assorted large authorities projects, including the Perumbalam bridge, and the lawsuit for the declaration of Kerala arsenic escaped from utmost poverty. Kickstarting a statement connected his existent governmental allegiances, helium besides appeared successful a nationalist video telephone this week to Ramesh Pisharody, histrion and Congress campaigner successful the Palakkad constituency, wishing him luck up of information filing.

Actor Mohanlal, connected the different hand, had an hour-long tv interrogation with Chief Minister Pinarayi Vijayan, a uncommon brushed interrogation for the person touching upon much of his idiosyncratic life, compared to the bid of pugnacious governmental interviews the person did this week. The histrion besides appeared successful assorted State authorities promotional videos. However, alternatively than investing each his eggs successful 1 governmental basket, Mohanlal appeared successful the Union government’s national engagement level hardly 2 weeks aft the interrogation with the Chief Minister and hailed Prime Minister Narendra Modi arsenic a “visionary leader.”

Other than Ganesh Kumar and Pisharody, the campaigner database this twelvemonth has a big of actors including Sudheer Karamana, whom the LDF fielded from the Thiruvananthapuram constituency aft overmuch dilly dallying. Twenty20, a corporate-backed governmental enactment which is portion of the National Democratic Alliance (NDA), fielded immoderate lesser known actors and tv personalities successful cardinal constituencies. Actor Anjali Nair was fielded successful Thripunithura, Veena Nair successful Ettumanur, Lakshmipriya successful Perumbavoor, Promy Kuriakose successful Angamaly and Bigg Boss Malayalam contestant Akhil Marar successful Thrikkakara. However, Veena Nair and Lakshmipriya had to beryllium replaced arsenic their names were absent from the voter’s list.

The introduction of an expanding fig of actors into the electoral arena, without grassroot-level governmental experience, has kicked up a statement connected whether governmental parties resorting to specified shortcuts successful the quest for triumph bodes good successful the agelong term. 

Published - March 27, 2026 07:40 p.m. IST

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